Internet Marketing Articles

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Internet Marketing Articles

Spotlight Conversation: To affinity and beyond

Mary Elizabeth Hurn May 12, 2008

North American Media Group's Brandt champions her channel.

Consumer constraints

Ellen Keohane May 12, 2008

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.

Intel looks to social platform

In its largest online push to date, Intel aims to shed light on the technology inside computers and connect directly with customers. The impetus behind last week's launch of the "What's inside you" campaign is to demonstrate how real people use Intel as a part of their daily life.

McAfee takes on Internet security

Chantal Todé May 07, 2008

Internet security tools provider McAfee is expanding its services significantly with a new secure search service and a security scanning service that looks for holes in a Web site's application that might allow a hacker to gain access.

In Circulation: Rodale's Lambiase talks about circ strategy

Lauren Bell May 05, 2008

DMNews' Lauren Bell sits down with Rodale's Chris Lambiase — fresh off his promotion to VP and group publisher for Running and Cycling and Rodale's double "Ellie" win at the ASME awards last week.

Comparison shopping engines: Marketing in the real world

Nicholas Ward, search technology strategist, Range Online Media May 05, 2008

Search marketers who try to buy each and every branded and non-branded term remotely pertinent to their Web site have a distinct advantage over everyone else. But let's take a step back from this fairy-tale world filled with unicorns, elves and race cars that run on compliments. In reality, there are pesky things like budgets and ROI goals, not to mention competitors and the resulting cost per clicks.

Microsoft withdraws proposal to acquire Yahoo

Ellen Keohane May 05, 2008

Microsoft officially withdrew its proposal to acquire Yahoo on May 3. In a letter to Yahoo CEO Jerry Yang, Microsoft CEO Steven A. Ballmer wrote, "By failing to reach an agreement with us, you and your stockholders have left significant value on the table."

Using e-mail marketing to drive circulation

Jane Giles, director of business development, Cambey & West Inc. May 05, 2008

In this cluttered inbox world, grabbing a person's attention to attract them to your publication or Web site is the biggest challenge, and the subject line is the most critical element of any promotion campaign, according to Elliot Danziger, director of e-mail marketing for e-Post Direct.

Marketing to an anti-Web 2.0 world

Sara Holoubek May 05, 2008

It is hard to visit a Web site today without being asked to register, comment, social bookmark, upload content or forward to a friend. These feature sets are all examples of what O'Reilly infamously dubbed Web 2.0, where the Web is a platform for services that encourage participation and sharing among the masses.

Four channels to bolster your search presence

David Berkowitz, director of emerging media and client strategy, 360i LLC May 05, 2008

Search marketing and social media can reinforce each other's value when planned in conjunction with each other. Here is how retailers can use four social media channels to improve their visibility in search engines.

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