International DM Articles

France's eBay ruling may affect the US

Bryan Yurcan July 14, 2008

On June 30, the Paris-based Tribunal de Commerce ordered eBay to pay $61 million to French luxury goods group LVMH for allegedly allowing the sale of counterfeit goods on its Web site. The ruling raised eyebrows throughout the e-commerce world, especially in light of a similar lawsuit filed against the online auctioneer by Tiffany & Co. in the US.
 

Nike kicks up soccer shoe campaign in Hong Kong

Dianna Dilworth July 14, 2008

Looking to capitalize on the enthusi­asm around the recently completed Euro 2008 Tournament soccer championship, Nike is kicking out a mobile camera push to promote a new cleat, dubbed the T90 boot, through an interactive mobile and out-of-home marketing campaign in Hong Kong.
 

Web Exclusive: "Conference Call" with Digitas, InterContinental Hotels Group and Communispace

Kevin McKeefery July 09, 2008

Digital agency Digitas recently enlisted Communispace, a company which creates private online communities to connect businesses and customers, to help optimize InterContinental Hotels Group's loyalty program through the power of consumer feedback. The responses have led to specific changes at IHG, including in their customer materials.
 

Tourism Australia selects DDB Worldwide for global creative

Dianna Dilworth July 08, 2008

Tourism Australia's has chosen DDB Worldwide to serve as its global creative advertising agency. The appointment of DDB Worldwide completes a global tender process that began in February 2008.
 

Alterian acquires Mediasurface

Lauren Bell July 08, 2008

Alterian, a provider of integrated marketing platforms, has acquired Web content management company Mediasurface for $35.6 million. Mediasurface offers content management and executions for Web sites, as well as corporate intranets, extranets and social media networks.
 

Transcontinental names GM of database services

Bryan Yurcan July 02, 2008

Transcontinental Inc. has appointed Dan Mariani general manager for its database marketing business. In his new role, he will oversee all operations and business development, as well as provide strategic direction for Transcontinental Database Marketing.
 

Yahoo expands global mobile reach

Dianna Dilworth June 18, 2008

Yahoo is expanding its mobile reach globally with a handful of new mobile marketing partnerships. The online company, which has been pursuing the emerging space, has formed strategic mobile advertising partnerships with Maxis Communications Berhad in Malaysia and Idea Cellular Limited in India.
 

iProspect opens offices in Canada and Belgium

Ellen Keohane June 16, 2008

Search engine marketing firm iProspect announced the launch of two new offices in Belgium and Canada on June 16. "What we're trying to do is establish an as-large-as-reasonably-possible geographic footprint," said Robert Murray, president, iProspect.com, which is part of the Isobar global network.
 

EuroRSCG signs about $5M in new accounts

Bryan Yurcan June 13, 2008

Hainan Airlines, China's fourth largest commercial airliner, has selected Euro RSCG to manage its campaign launching its non-stop flights from Seattle to Beijing - a direct route that has never before been available according to the company.
 

Staples, Corporate Express reach $4.8 billion buyout agreement

Chantal Todé June 11, 2008

Staples Inc. and Corporate Express NV have agreed to a $4.8 billion (€3.1 billion) buyout of Corporate Express by Staples. The combination of Staples and Corporate Express is expected to establish a contract business for Staples in Europe and Canada.
 
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