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Ogilvy Group's Lazarus to step down as CEO

Chantal Todé July 23, 2008

Shelly Lazarus, who has led WPP-owned ad agency network Ogilvy Group for 11 years, will be leaving her post as global CEO on January 1, 2009, WPP has said. She will remain chairman of the company.

MySpace calls Asian gamers to design games

Dianna Dilworth July 21, 2008

MySpace is tapping the popularity of video games in Asia with a new contest that allows Asian developers to help build out MySpace's gaming platform. In the contest, dubbed "TheGame08," MySpace is inviting developers in China, Japan, Korea and India to create a new gaming application for the recently launched MySpace Developer Platform.

Industrial strength

Pamela Oldham July 21, 2008

Finding ways to add excitement to an often stodgy sector may be the best bet for industrial and manufacturing marketers, Pamela Oldham reports.

Olympics to embrace digital

Chantal Todé July 21, 2008

In a world where consumers are making more decisions about how they consume content, the Olympics — with its large viewership and significant sponsorships — offers marketers an opportunity to test new digital strategies.

Trivia campaign from Ikea expands its mobile efforts

Dianna Dilworth July 21, 2008

Beginning with its July 28 catalog, furniture merchant Ikea will include an insert that offers customers the opportunity to get discounts by answering trivia questions on their mobile phones. Those that interact with the national mobile promotion are also encouraged to register at the Ikea Web site to enter to win a $10,000 Ikea shopping spree.

BBDO acquires Barefoot

Dianna Dilworth July 15, 2008

The 15-year-old agency will become part of BBDO North America and a member of the Proximity Worldwide Network, BBDO's global direct and digital marketing network.

United eWay, CreateHope combine to form new for-profit company

Chantal Todé July 14, 2008

United Way and CreateHope Inc. have combined their community involvement services to form Truist, a new for-profit company offering an integrated, strategic approach to planning, tracking and management of global employee and community involvement initiatives.

France's eBay ruling may affect the US

Bryan Yurcan July 14, 2008

On June 30, the Paris-based Tribunal de Commerce ordered eBay to pay $61 million to French luxury goods group LVMH for allegedly allowing the sale of counterfeit goods on its Web site. The ruling raised eyebrows throughout the e-commerce world, especially in light of a similar lawsuit filed against the online auctioneer by Tiffany & Co. in the US.

Nike kicks up soccer shoe campaign in Hong Kong

Dianna Dilworth July 14, 2008

Looking to capitalize on the enthusiasm around the recently completed Euro 2008 Tournament soccer championship, Nike is kicking out a mobile camera push to promote a new cleat, dubbed the T90 boot, through an interactive mobile and out-of-home marketing campaign in Hong Kong.

Web Exclusive: "Conference Call" with Digitas, InterContinental Hotels Group and Communispace

Kevin McKeefery July 09, 2008

Digital agency Digitas recently enlisted Communispace, a company which creates private online communities to connect businesses and customers, to help optimize InterContinental Hotels Group's loyalty program through the power of consumer feedback. The responses have led to specific changes at IHG, including in their customer materials.

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