International DM Articles

China's new bragging rights

Sara Holoubek April 28, 2008

Since my childhood in rural Wisconsin, when I once convinced my younger brother to try to dig to China, a lot has changed. China's population is estimated at 1.3 billion, and while the economy's growth is expected to slow by 1% this year, it still sits at an enviable 10.7%. This growth helps swell the middle class, disposable income and, ultimately, Internet usage. Just last week, China's Xinhua News Agency reported that the nation has 221 million Internet users.
 

Build loyalty through liquor marketing

Alyson Grala April 28, 2008

Age restrictions and crowded categories make marketing wine and spirits a tough task. Alyson Grala explores how marketers can handle these challenges.
 

WPP Group posts 10% Q1 revenue gain in North America

Chantal Todé April 25, 2008

Communications holding company WPP Group reported first quarter revenue for the three months ended March 31 rose 15.6% for a total of $3.08 billion. The North America region remained relatively strong throughout the quarter, growing faster than might be expected based on reports of an economic slowdown, according to a statement from the company.
 

Canadia Post/FedEx teamwork

April 25, 2008

Canada Post Corporation and FedEx Canada have teamed up to develop Priority Worldwide, a new international express service. The service will be delivered in Canada through Canada Post's retail and commercial networks, and worldwide through the FedEx international delivery network, beginning in Fall 2008.
 

Big dip for UK dm

April 21, 2008

According to the quarterly Bellwether Report from the UK-based Institute of Practitioners in Advertis­ing, the direct marketing sector is showing its biggest decline in eight years. Budgets dropped 6.3% in the last quarter, the report said, spurred by weak sales and ongoing economic concerns.
 

When the World Wide Web is hit by regional filters

Sara Holoubek April 21, 2008

Over the past year, some Internet mar­keters have noticed that the Web, once a global network to connect people around the world, is now subject to the regional decisions of ISPs, governments and search engines, which engage in "filtering" or censorship of content. For the online marketer, this means that dollars spent on international SEO, social media, display and e-mail campaigns and so on may be futile if a government or corporation chooses to stand in the way.
 

E-mail marketers: Wake up and embrace mobile

Deirdre Baird, president, Pivotal Veracity April 15, 2008

Still think mobile has no relevance to your e-mail marketing program? Think again. With more than 250 million wireless users in the USA and more than 3 billion users worldwide, mobile phones have reached mainstream status. Sales of smartphones — those capable of receiving e-mails and browsing the Web — are not only expected to outpace regular mobile phone sales but have exceeded the sale of laptops since 2007.
 

iCrossing expands into Germany with 3GNet GmbH acquisition

Ellen Keohane April 14, 2008

ICrossing announced today that it has acquired 3GNet GmbH, a German digital marketing agency, for an undisclosed amount. "We certainly see it as vital in our expansion throughout Europe. Germany is a key market," said Jeff Herzog, founder and CEO of iCrossing, of the acquisition.
 

Hachette Filipacchi UK acquires Digital Spy

Mary Elizabeth Hurn April 14, 2008

Hachette Filipacchi UK has acquired UK-based entertainment news Web site DigitalSpy.co.uk. There will be no changes to Digital Spy's editorial or management teams. The financial aspects of the acquisition were not disclosed.
 

In circulation: On to India

Lauren Bell, Mary Elizabeth Hurn April 14, 2008

Last week, Condé Nast announced that it was launching GQ in India. GQ joins Condé Nast's Vogue — launched in India last year — and a slew of other English-language consumer magazines, including Child and Maxim. DMNews spoke with a few experts about a quickly growing region in the international magazine publishing sector.
 
 
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