In an effort to increase its market share in the baby food sector and become the top national brand, upstate New York-based baby food company Beech-Nut Nutrition Corp. has tapped Epsilon for a series of direct marketing campaigns.

It can be tricky to target the media-saturated teen market. But if you can't reach them, join them, experts say — by going to where they hang out online.

Today's keynote address at the OMMA Conference and Expo came from Chris Anderson, editor in chief of Wired magazine and Josh Quittner, editor at large of Time Inc. They discussed challenges facing publishers and advertisers in the mobile space, Google-phobia and the proliferation of social networks.

The Web is no longer the underdog and e-commerce is finally getting the attention that it deserves, said Sucharita Mulpuru, senior analyst at Forrester Research, in today's Shop.org keynote address.

In today's Shop.org Annual Summit keynote, Grown Up Digital: How the Next Generation is Changing Retail and Marketing, Don Tapscott, author of Wikinomics, discussed the role that new technologies and social behaviors are having on how teens consume culture.

Users of the Internet Movie Database (IMDb), an online source for information on actors, films and television shows, can now view select full-length movies, shows and trailers for free on the Web site.

As of last week, there is one less independent search engine marketing agency. IProspect, itself acquired in 2004 by Aegis Media's Isobar unit, picked up Range Online Media for an undisclosed amount. Despite years of insistence that big agencies "don't get it," consolidation continues to prove otherwise.

Search marketing firm iProspect has acquired search and interactive firm Range Online Media. Financial terms of the deal were not disclosed. "We have had great respect for [Range] as competitor in the marketplace," said Robert Murray, president of iProspect.

Television satellite provider DirecTV and TiVo have extended their current non-exclusive partnership to include the development of a new, high definition DirecTV digital video recorder (DVR). The two companies also extended their mutual intellectual property agreements. Financial terms were not disclosed.

Measurement and engagement were key themes that resonated through the Promotion Marketing Association's 2008 Digital Marketing Summit today. The conference, titled Digital Marketing Fully Integrated, focused on growing digital channels — social networking, destination Web sites, online video, widgets and mobile marketing — and how these channels can be used to engage consumers.