Interactive Marketing Articles

Planning for agency success

August 11, 2008

Strategic planners are the data-diggers of the agency world — Sharon Goldman chats with three leaders in this exciting sector.

Measurability suits DM to be leader of charge toward integrated campaigns

Cara Wood August 11, 2008

In this cost-cutting world, many speculate that direct marketing will become the tactical breadwinner of the advertising industry. Heralding this trend is last week's Communications Industry Forecast from Veronis Suhler Stevenson.

MySpace enters debates fray

Dianna Dilworth August 08, 2008

MySpace has partnered with the Commission on Presidential Debates (CPD) to create an online portal for the presidential debates. The site, MyDebates.org, is slated to launch on September 26, a couple of weeks before the first debate.

ExactTarget joins with interactive marketer

Bryan Yurcan August 08, 2008

ExactTarget, an e-mail marketing services provider, has partnered with Direct Message Lab, which builds widgets and applications for mobile marketing. The partnership will enable customers of ExactTarget to reach customers through widgets, desktop applications, social networks and other Web 2.0 channels.

Viral videos hit their targets

Mary Elizabeth Hurn August 08, 2008

Direct and interactive tactics are helping videos become viral sensations.

The converging agency

Ellen Keohane August 07, 2008

Publicis' Farrell discusses his view of direct agencies.

Myla looks to Pod1 for online, CRM

Lauren Bell August 05, 2008

Myla, a luxury lingerie company, has signed digital agency Pod1 to boost its online presence and grow customer loyalty. Pod1, which previously produced viral video campaigns for Myla, won the account in a six-agency competitive pitch.

Few, proud and social

Dianna Dilworth August 04, 2008

The Marines' Internet marketing is increasingly focused on social media.

Direct response becoming normalized in video game ads

David Ward August 04, 2008

Many brands are looking to leverage the passion and enthusiasm that consumers — especially males age 18-34 — have for video games, with campaigns both in and around game play.

Keeping up with Social Media

Sharon Goldman August 04, 2008

I've wondered recently how marketers and agencies keep up with the light-speed changes in the digital media space, especially in social media. From branded Facebook applications and Twitter marketing to MySpace hypertargeting and niche social networking sites, the seemingly endless shifts are enough to make any advertiser's head spin.

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