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Interactive Marketing Articles

DM Days NY focuses on the customer experience

Lauren Bell, Ellen Keohane and Bryan Yurcan June 16, 2008

Understanding each customer and communicating offers on their terms was the theme of the Direct Marketing Association's DM Days show in New York last week. DMA president John Greco spoke of direct marketing as a tradition in transition.

What works on social networking sites?

June 16, 2008

As an increasing number of widgets and ad banners appear on online social networks, understanding how the channel will work best for marketers in the future is still up for debate.

DMNews talks with Kevin DeMeritt, president of Lear Capital

June 16, 2008

To help add more prospects and customers to its database, Kevin DeMeritt, president of Los Angeles-based Lear Capital, a precious metals company, worked on a refer-a-friend sweepstakes with ReferNow.

EuroRSCG signs about $5M in new accounts

Bryan Yurcan June 13, 2008

Hainan Airlines, China's fourth largest commercial airliner, has selected Euro RSCG to manage its campaign launching its non-stop flights from Seattle to Beijing - a direct route that has never before been available according to the company.

Sears offering personalized product recommendations

Chantal Todé June 11, 2008

Sears Holdings has started offering Sears.com and Kmart.com customers personalized product recommendations using technology from Richrelevance. "Personalized product recommendations will benefit shoppers by helping them more easily find the products they are looking for and discover other relevant products that they might not have known we offer online," said Imran Jooma, VP of direct commerce at Sears.

DM Days keynote focuses on authenticity

Lauren Bell June 10, 2008

In his introduction of this morning's keynote speaker at DM Days, DMA president John Greco spoke of direct marketing as a tradition in transition. Speaker Ted Leonsis, vice chairman emeritus of AOL and chairman of Clearspring Technologies, elaborated on this idea in his address, titled Shift Happens: Customers take charge," by outlining changes in consumer media consumption and what they mean for marketers.

What's up with widgets

Nathan Golia June 09, 2008

Widgets — small, downloadable applications that can interact with the Web to be updated dynamically, for sports scores, weather reports or news — have been around for over three years now. As this timeline illustrates, they surfaced when Apple released its "Tiger" edition of OS X, the Macintosh operating system, which included a suite of widgets called Dashboard.

Travel marketers find social media just peachy

Dianna Dilworth June 09, 2008

As Summer nears, travel marketers are pushing deals online, using social aspects of travel to convince consumers to spend on a summer vacation.

Telemarketing to portable numbers

Joseph Sanscrainte, Attorney, Bryan Cave, LLP June 09, 2008

The last thing any telemarketer wants to hear a consumer say is, "Why are you calling me at 11pm?" Unfortunately, this is occurring more and more frequently. The use of wireless phones, along with the advent of number portability in 2003, has blurred the once clear connection between area code and geographic region in the US.

Wilde launches interactive division

Bryan Yurcan June 05, 2008

With an eye on branching out further into online marketing and technology solutions, Holliston, MA-based direct marketer The Wilde Companies has launched a new division, Wilde Interactive.

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