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Interactive Marketing Articles

24/7 partners with Mindset for psychographic targeting

Ellen Keohane May 01, 2008

In order to help brands target people with the "right psychographics," 24/7 Real Media, a digital marketing company, has partnered with Mindset Media. Through the partnership, 24/7 Real Media's clients will have the option of using Mindset Media's Mindset Buys service, said Jim Meyer, CEO and co-founder of Mindset Media.

Online video advertising: managing client expectations

Iain Molland, North American CEO, Vividas April 30, 2008

Customer relationship management is as much a tool of the trade as any other in the advertising/marketing industry. Imperative to the success of a lasting relationship is controlling the unique expectations of each client and translating your success into their ROI.

Publicis Groupe releases Q1 revenue results

Ellen Keohane April 29, 2008

Publicis Groupe has reported year-over-year organic revenue growth of 5.4% for the first quarter of 2008. "Our margins and financial indicators in the first quarter were in line with our plans," said Maurice Levy, chairman and CEO of Publicis Groupe, in a statement.

Spotlight conversation: Rules of digital engagement

Mary Elizabeth Hurn April 28, 2008

Engauge Digital's Hilimire talks about the evolving digital agency.

Build loyalty through liquor marketing

Alyson Grala April 28, 2008

Age restrictions and crowded categories make marketing wine and spirits a tough task. Alyson Grala explores how marketers can handle these challenges.

Pay online for the earth

April 25, 2008

Digital Pulp launched a new brand site for The PayItGreen Alliance, formed by NACHA — the Electronic Payments Association — to encourage consumers and businesses to manage their finances electronically. The Web site, found at www.payitgreen.org, guides visitors to information about the benefits of online payment using animation.

HP, Omnicom join on print

Chantal Todé April 25, 2008

The small but growing digital printing segment received a major boost last week, when Hewlett-Packard, the Palo Alto, CA-based computer manufacturer, and Omnicom Group Inc., the New York-based marketing holding company, said they will co-pilot a digital print supply chain for several multinational brands in 2008.

WPP Group posts 10% Q1 revenue gain in North America

Chantal Todé April 25, 2008

Communications holding company WPP Group reported first quarter revenue for the three months ended March 31 rose 15.6% for a total of $3.08 billion. The North America region remained relatively strong throughout the quarter, growing faster than might be expected based on reports of an economic slowdown, according to a statement from the company.

Engauge sparks NGK's interest

Lauren Bell April 24, 2008

NGK Spark Plugs USA has tapped Engauge to push the brand via interactive and relationship marketing projects. The spark plug manufacturer and distributor chose Engauge for this project partly thanks to its executives' automotive experience.

WPP ups commitment to Chinese market with stake in HDT Technologies

Chantal Todé April 22, 2008

Strengthening both its position in China and in the digital arena, WPP Group's digital investment arm WPP Digital has acquired a minority stake in rich media advertising and technology firm HDT Holdings Technologies Inc.

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