Interactive Marketing Articles

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Interactive Marketing Articles

Marketing luxury during tough times

Kevin McKeefery May 13, 2008

Sector experts say companies can still sell the good life, even though the economy is slowing down.

The how and why of integrating e-mail across channels

Michael Gorman, SVP, search and acquisition, Acxiom Digital May 13, 2008

More marketers than ever are mastering the challenges of optimizing campaigns in each online channel, from search to Web sites to e-mail. So now they're beginning to ask why they can't coordinate and optimize campaigns across multiple channels, on and offline?

Lighthouse List goes digital with new Ameribase division

Nathan Golia May 12, 2008

Lighthouse List, the Pompano Beach, FL-based list brokerage firm, has formed a new division called AmeriBase, with a specialty in list management for digital channels such as e-mail and SMS. AmeriBase offers management and enhancement of databases of any size for target marketing, according to a company release.

As mobile TV adoption grows, marketers slow to follow

Ellen Keohane May 12, 2008

AT&T announced on May 4 that it would begin providing a mobile TV service to subscribers in the US. The new service, provided by MediaFLO USA, allows users to watch live television programming from CBS Mobile, ESPN Mobile TV, Comedy Central and MTV, among others. Verizon Wireless started offering the same service — also provided by MediaFLO — last year.

Jaguar selects Euro RSCG to revamp digital efforts

Cara Wood May 12, 2008

Luxury car manufacturer Jaguar has awarded its global digital business to Euro RSCG Worldwide. The resulting efforts will be an integrated brand strategy that includes all online advertising and CRM responsibilities, as well as building and maintaining jaguar.com.

Intel looks to social platform

Dianna Dilworth May 09, 2008

In its largest online push to date, Intel aims to shed light on the technology inside computers and connect directly with customers. The impetus behind last week's launch of the "What's inside you" campaign is to demonstrate how real people use Intel as a part of their daily life.

Isobar acquires Brazilian agency

Dianna Dilworth May 07, 2008

Digital network Isobar has acquired communications agency Age, headquartered in Sao Paulo, Brazil. Isobar, a part of Aegis Media, has been growing its presence in Brazil in part of a strategy of increasing revenue in Latin America.

BMW's experiential push targets wealthy urbanites

Lauren Bell May 05, 2008

BMW of North America is targeting the power lunch crowd with the new BMW X6 campaign. A 3-D virtual vehicle tour — a walk-in box containing hologram images of the car's interior — debuted at the World Financial Center in New York's financial district on April 21.

Wells Fargo banks on virtual worlds to gather real-world interest

David Ward May 05, 2008

If you don't think virtual worlds can mirror reality, imagine losing your cool new virtual car because you haven't made your virtual payments. That's one of the things that can happen on Stagecoach Island, a private virtual world created by financial services company Wells Fargo to teach basic financial skills to the age 14-24 demographic.

Going digital in the great outdoors

May 05, 2008

Digital out-of-home advertising is everywhere, from coffee shops and elevators to bars and gas stations. Four experts discuss how to take advantage of this dynamic, flexible technology.

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