Tribune Media Direct Delivery+ sales manager Kristin Sullivan-Stoesser spoke to the benefits of segmentation analysis in the opening keynote address at the 5th Annual DMA Insert Media Day, held April 1 in New York.

Troubled printer Quebecor World Inc. is closing its Magog, Quebec, facility, which produces magazines and retail inserts for the US and Canadian markets. The company said in a statement that the closure is part of its global retooling and restructuring program begun three years ago.

Lighthouse List introduces the Consulting Computers — SOHO Software Buyers list to the market. This is a database of small and home office businesses that have purchased computers and software packages offering a combination sweepstakes/warranty program.

Inserts in newspapers offer a flexible, affordable and creative advertising solution to many marketers. Four experts discuss a variety of ways that you can utilize this channel.

Sears tries to hit on several popular topics in a spring marketing campaign built around makeovers for the individual and the home, green tips and giving customers a chance to enter a sweepstakes and win money to pay off their mortgages.

Selecting a list broker or insert media broker can very challenging, especially for a first-time mailer. Frequently, lists and marketing are considered last, quickly and without the time and attention we believe the process deserves. Below are some key consider­ations that can help guide you.

Industry experts offer insight on cooperative coupons, increasing e-mail response rates and increasing Web ranking through SEO.

AARP is working hard to reach its growing 50-plus audience — and inserts are integral to its strategy.

Fast Company magazine saw newsstand sales increase by 38% over the six months ending December 31, 2007, according to ABC FAS-FAX reports. This reporting period is the third in a row where the business glossy posted newsstand gains of more than 30%. Newsstand sales now average 30,515 per issue, and the rate base is holding at 725,000.

Performance Products has appointed AccuList USA to manage its catalog blow-in and package insert programs. In business for more than 40 years, Performance Products is a mail order and Internet distributor of aftermarket parts and accessories for Mercedes and Porsche cars and domestic and foreign trucks, 4 x 4s, and SUVs.