Insert Media Articles

The Atlantic looks to Euro RSCG in re-branding

Lauren Bell April 10, 2008

The Atlantic has tapped the New York office of Euro RSCG Worldwide as its integrated AOR, effective immediately. Euro RSCG will be responsible for The Atlantic's branding efforts and will launch an integrated campaign with print, digital and out-of-home elements.

Tough times breed ingenuity, creativity for Inserts

Eleanor Trickett April 07, 2008

With the confluence of postal increases, consumers' green advocacy and soaring paper costs, it wouldn't be unreasonable to think that insert media is one of the print-rooted areas that are currently under attack.

Tribune's Sullivan-Stoesser promotes segmentation analysis in IMD Keynote

Alyson Grala April 03, 2008

Tribune Media Direct Delivery+ sales manager Kristin Sullivan-Stoesser spoke to the benefits of segmentation analysis in the opening keynote address at the 5th Annual DMA Insert Media Day, held April 1 in New York.

Quebecor to close magazine, retail insert facility

Chantal Todé April 01, 2008

Troubled printer Quebecor World Inc. is closing its Magog, Quebec, facility, which produces magazines and retail inserts for the US and Canadian markets. The company said in a statement that the closure is part of its global retooling and restructuring program begun three years ago.

Small business office software buyers list available

March 14, 2008

Lighthouse List introduces the Consulting Computers — SOHO Software Buyers list to the market. This is a database of small and home office businesses that have purchased computers and software packages offering a combination sweepstakes/warranty program.

The scoop on newspaper inserts

March 10, 2008

Inserts in newspapers offer a flexible, affordable and creative advertising solution to many marketers. Four experts discuss a variety of ways that you can utilize this channel.

Sears promotes change with ReImagine You spots

Chantal Todé March 04, 2008

Sears tries to hit on several popular topics in a spring marketing campaign built around makeovers for the individual and the home, green tips and giving customers a chance to enter a sweepstakes and win money to pay off their mortgages.

Tips on selecting the best broker for you

Geoffrey D. Batrouney, Estee Marketing Group February 27, 2008

Selecting a list broker or insert media broker can very challenging, especially for a first-time mailer. Frequently, lists and marketing are considered last, quickly and without the time and attention we believe the process deserves. Below are some key considerations that can help guide you.

Cooperative coupon tips, better e-mail response and improving SEO

February 25, 2008

Industry experts offer insight on cooperative coupons, increasing e-mail response rates and increasing Web ranking through SEO.

Membership marketing

Pamela Oldham February 25, 2008

AARP is working hard to reach its growing 50-plus audience — and inserts are integral to its strategy.

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