Industrial Products Articles

ShopRite turns to smart carts for customer loyalty, targeted ads

Lauren Bell January 24, 2008

ShopRite grocery stores have teamed up with MediaCart Holdings Inc. and Microsoft to deploy "smart," ad-serving shopping carts. "ShopRite has always been one of the players to look at technology and be an early adopter, so when this came along we were asked to partner to test it and to see if it had any merit," said Karen Meleta, spokesperson for ShopRite.
 

Apple may soon take on downloadable video rentals

Dianna Dilworth January 08, 2008

As 2007 came to a close, Apple and Wal-Mart both made headlines in the video downloading business, for differ­ent reasons.
 

Valpak gets a makeover

Douglas Quenqua January 07, 2008

Valpak is celebrating its 40th anni­versary with a makeover that's more than skin deep. The familiar blue packet, which brings some 20 billion offers to US households annually, has a new look that includes a larger logo, a call-to-action on the front of the envelope and more space for national promotions designed to increase opening rates.
 

Genesys and IBM team up for expanded offering in China

Lauren Bell December 27, 2007

Genesys and IBM have expanded their eight-year partnership to provide new call center technology to the growing Chinese market. Under their Strategic Alliance for Contact Center Solutions, Genesys and IBM are co-developing, implementing and selling the IBM Contact Center in a Box.
 

Simoniz USA

December 13, 2007

Simoniz USA has selected Christopher Morgan Fulfillment Services to handle fulfillment for two upcoming direct response television campaigns starring Billy Mays.
 

Alexander Marketing

December 06, 2007

Alexander marketing services has been selected as agency of record for Chicago Pneumatic, a provider of industrial, construction and vehicle service power tools and assembly systems.
 

Free online books will lead to book sales: authors at Google Unbound event

Dianna Dilworth January 18, 2007

NEW YORK - Giving away electronic books online is the way to sell more books was the consensus at the Google Unbound conference of top-level book publishers and invited authors Jan. 18 at the New York Public Library.
 
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