Industrial Products Articles

Nortel hopes for more buzz with calculator campaign

Cara Wood May 15, 2008

Global communications and technology provider Nortel is looking to harness some recent online social media buzz with its latest b-to-b push launching today.

Print & production potential

Chantal Todé April 21, 2008

Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend.

John Deere launches dealer-focused campaign

Ellen Keohane April 02, 2008

John Deere launched its annual spring "Deere Season" campaign for its worldwide commercial and consumer equipment division in March with the theme "Everything we've learned goes into everything we do."

Sell through a slump

David Ward March 24, 2008

Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine.

DMNews spends a few minutes with Ernan Roman, president of Ernan Roman Direct Marketing

March 03, 2008

Ernan Roman discusses the role of customer engagement in the PHI's latest promotional campaign.

Yahoo looks forward post-bid

Dianna Dilworth, Ellen Keohane March 03, 2008

Yahoo is making a push to turn its fortunes around, following both layoffs at the company and the rejection of Microsoft's widely reported, unsolicited bid. Two major announcements from the company have analysts speculating about a possible revival.

Sharper Image files for bankruptcy

Chantal Todé February 20, 2008

Following years of declining sales, Sharper Image Corporation has filed for bankruptcy protection under chapter 11 of the Bankruptcy Code in the US Bankruptcy Court for the District of Delaware. The company said it will continue to conduct business as usual while it devotes renewed efforts to resolve operational and liquidity problems and develop a reorganization plan.

Pharma companies offered pre-validated CRM

Lauren Bell February 19, 2008

Verticals onDemand has launched a Software-as-a-service (SaaS) CRM application for pharmaceutical sales teams. "I think Software-as-a-service is obviously the way things are going," said Peter Gassner, president and CEO of Verticals onDemand.

ShopRite turns to smart carts for customer loyalty, targeted ads

Lauren Bell January 24, 2008

ShopRite grocery stores have teamed up with MediaCart Holdings Inc. and Microsoft to deploy "smart," ad-serving shopping carts. "ShopRite has always been one of the players to look at technology and be an early adopter, so when this came along we were asked to partner to test it and to see if it had any merit," said Karen Meleta, spokesperson for ShopRite.

Apple may soon take on downloadable video rentals

Dianna Dilworth January 08, 2008

As 2007 came to a close, Apple and Wal-Mart both made headlines in the video downloading business, for different reasons.

« Previous