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Polsteins Home & Beyond plans CRM push

Cara Wood April 29, 2008

Online home improvement retailer Polsteins Home & Beyond recently adopted eWayDirect's e-mail platform to improve its retention marketing efforts with the channel. Edison, NJ-based Home & Beyond will be using the online service company's e-mail marketing platform with its pre-existing consumer database.

Sharper Image chairman resigns, may buy company

Chantal Todé April 10, 2008

Jerry W. Levin, chairman of the board at Sharper Image Corp., has informed the company that he is interested in participating with other investors to acquire some or all of Sharper Image's businesses or assets. Accordingly, it was agreed that Levin would resign his position with the board effectively immediately.

BabyUniverse launches catalog, updates Web site

Chantal Todé April 10, 2008

Online baby products retailer BabyUniverse delivered its first-ever catalog to expectant moms on April 1. The launch coincided with the introduction of a new logo and an overall updating of the brand's imagery on its Web site and in its various communications with consumers.

Hachette launches shelter title

Lauren Bell March 26, 2008

Hachette Filipacchi Media has launched a new dwelling title — Ty Pennington At Home — this week. The magazine, which focuses on home decorating and remodeling, tested as a single-issue publication in May 2007. Scheduled to publish quarterly, it hits newsstands on March 25 with an initial distribution of 500,000.

Sell through a slump

David Ward March 24, 2008

Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine.

Spotlight conversation with Jacquie Corbelli, CEO of Brightline

Cara Wood March 17, 2008

Brightline CEO Jacquie Corbelli discusses the future of digital TV advertising.

Restoration Hardware passes over Sears proposal

Chantal Todé March 03, 2008

Restoration Hardware Inc. has determined that the most recent Sears Holdings proposal to acquire is not better than one already on the table from Catterton Partners. A "go-shop" period during which Restoration Hardware was permitted to encourage alternative proposals to the $179 million bid it accepted from Catterton in January ended on February 28.

Sharper Image files for bankruptcy

Chantal Todé February 20, 2008

Following years of declining sales, Sharper Image Corporation has filed for bankruptcy protection under chapter 11 of the Bankruptcy Code in the US Bankruptcy Court for the District of Delaware. The company said it will continue to conduct business as usual while it devotes renewed efforts to resolve operational and liquidity problems and develop a reorganization plan.

Creative campaigns from P&G, AdReady, SendTec

Nathan Golia, Mary Elizabeth Hurn, Chantal Todé February 11, 2008

Prilosec OTC uses NFL and social media for promotion; Bob Bridge Toyota car dealership in Seattle drives ad costs; Shark Euro-Pro uses DRTV and SEM to mop up.

Hotels At Home aims to boost guest loyalty

Lauren Bell January 30, 2008

Hotels At Home has expanded its in-room catalog and e-commerce program to the Fairmont Hotels, Homewood Suites and L'auberge du lac Casino Resorts. The company, which is in the process of being acquired by Affinity Media International Corp., distributes its catalogs of hotel-exclusive furniture and linen products to more than 500,000 rooms.

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