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Chavez supporters united in new-to-market list

June 09, 2008

Robertson Mailing List Company has introduced the Linda Chavez masterfile to the market. This list reaches a database of individuals who have contributed to the various political and nonprofit groups formed by conservative talk show host Linda Chavez.

DM Days and Directo Day attendance highlight DM's evolution

June 09, 2008

We last ran a list of exhibitors and booth numbers for a major show in the October 15, 2007 issue, for DMA07. Attendees thanked us; non-attendees were largely quiet on the matter, apart from the three separate people who informed us that it was less useful without the companies' Web addresses.

MAG debuts ethnic consumer list

June 06, 2008

Marketing Advisory Group has introduced the Consumers by Ethnicity from Listopedia Consortium Mailing List to the market. The list reaches a database of consumers from a variety of cultural backgrounds.

Yahoo launches Panama in Latin America

Ellen Keohane June 05, 2008

Yahoo launched its Sponsored Search advertising product — also known as Panama — in Spanish-speaking Latin America this week. Yahoo first launched Panama, which is based on Google's pay-per-click advertising model, in the US more than a year ago. Since then, the company has been slowly rolling it out in various markets.

Absolut selects Aspen Latino

Lauren Bell June 02, 2008

Absolut Vodka has tapped Aspen Latino to manage on-premise events for its "Global cooling" campaign. The agency will be in charge of events aimed at urban, sophisticated, Hispanic consumers in their 20s.

Disney targets Latino customers with affinity magazine

Lauren Bell May 05, 2008

The Walt Disney Co. will launch its first Spanish-language magazine in the US on July 14. Disney En Familia, aimed at young Hispanic mothers living in the US, will be sent to 350,000 families in its first run.

Blue Cross Blue Shield of Florida gets chatty

Lauren Bell April 25, 2008

Blue Cross and Blue Shield of Florida (BCBSF) has launched a new multiplatform campaign, developed by Draftfcb Chicago. The "Power of the human voice" campaign, launched on April 21, includes interactive, out-of-home, direct mail, TV, print and radio components.

Hispanic Donors from Leon Henry

April 10, 2008

Leon Henry Inc. has introduced the Hispanic Database Donors file to the market. This file continues Hispanic individuals who have made contributions to social, political and environmental causes during the past 12 months.

McClatchy, ImpreMedia to share Spanish-language content

Lauren Bell April 04, 2008

McClatchy Co. has partnered with Hispanic news and information company ImpreMedia for a content sharing deal. The agreement allows both companies' newspapers and Web sites to post articles from each others' writers. Seven of ImpreMedia's locally focused papers are included in the deal, as are three of McClatchy's Spanish-language publications.

Impremedia hires industry vet to grow digital sales

Lauren Bell March 18, 2008

Hispanic news and information company ImpreMedia has hired Liz Sarachek Blacker as SVP of online sales. The newly created position puts Sarachek Blacker in charge of developing and executing sales programs for ImpreMedia's digital network.

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