Hispanic Marketing Articles

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Hispanic Marketing Articles

Disney targets Latino customers with affinity magazine

Lauren Bell May 05, 2008

The Walt Disney Co. will launch its first Spanish-language magazine in the US on July 14. Disney En Familia, aimed at young Hispanic mothers living in the US, will be sent to 350,000 families in its first run.

Blue Cross Blue Shield of Florida gets chatty

Lauren Bell April 25, 2008

Blue Cross and Blue Shield of Florida (BCBSF) has launched a new multiplatform campaign, developed by Draftfcb Chicago. The "Power of the human voice" campaign, launched on April 21, includes interactive, out-of-home, direct mail, TV, print and radio components.

Hispanic Donors from Leon Henry

April 10, 2008

Leon Henry Inc. has introduced the Hispanic Database Donors file to the market. This file continues Hispanic individuals who have made contributions to social, political and environmental causes during the past 12 months.

McClatchy, ImpreMedia to share Spanish-language content

Lauren Bell April 04, 2008

McClatchy Co. has partnered with Hispanic news and information company ImpreMedia for a content sharing deal. The agreement allows both companies' newspapers and Web sites to post articles from each others' writers. Seven of ImpreMedia's locally focused papers are included in the deal, as are three of McClatchy's Spanish-language publications.

Impremedia hires industry vet to grow digital sales

Lauren Bell March 18, 2008

Hispanic news and information company ImpreMedia has hired Liz Sarachek Blacker as SVP of online sales. The newly created position puts Sarachek Blacker in charge of developing and executing sales programs for ImpreMedia's digital network.

Specialists managing St. Jude donors

March 10, 2008

Specialists Marketing Services Inc. has announced that it has been awarded management of St. Jude League lists. The St. Jude League English Donors list, numbering 195,195, includes those who have pledged devotion to St. Jude, the patron saint of seemingly impossible or difficult causes.

Double opt-in Hispanic e-mail database available

February 20, 2008

Infocore has introduced Avatar's Direct Response Hispanic E-mail Database. Each address for this fastest growing demographic in America has been added as a result of a double opt-in Spanish language direct response campaign.

JCPenney launching new line

Chantal Todé February 18, 2008

JCPenney's launch next week of the Polo Ralph Lauren-inspired American Living brand is set to receive the biggest marketing push in the company's history. The launch includes dedicated catalogs and a microsite in addition to the usual complement of national TV and print ads.

J&J launches campaign to touch moms online

Dianna Dilworth February 15, 2008

Johnson & Johnson Co. has launched a campaign for its baby lotion targeting modern, Web-savvy moms. The online animated video campaign is a part of a multichannel effort with a call to action that focuses on the power of a mother's touch to build a bond with her child.

Batanga buys ad network HispanoClick

February 11, 2008

Hispanic-focused content provider Batanga purchased online ad network HispanoClick, which claims to have a monthly reach of 5.6 million unique Latino users, last week. Terms were not disclosed. HispanoClick's network has more than 800 Hispanic publishers. Advertisers include Verizon Wireless, Kraft, Mazola, the US Army and Western Union.

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