Healthcare Articles

Consorta says it's okay to look a little green

Lauren Bell May 27, 2008

Consorta, a healthcare group purchasing and resource management organization, has launched EverGreen magazine to tap into the growing interest in environmental sustainability in healthcare.

Merck uncomfortably numb after settlement

May 26, 2008

Merck, the manufacturer of painkiller Vioxx, has settled deceptive advertising charges for $58 million and agreed to submit all new television commercials for its drugs to the Food and Drug Administration for review for the next seven years. The agency had challenged Merck's direct-to-consumer television ads, which began in 1999.

Consumer constraints

Ellen Keohane May 12, 2008

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.

Relevant offers improve retention

Dick Shaver, CEO, Center for Database-Loading Research/Consumer Guided Marketing May 12, 2008

The 2008 Aberdeen Report on Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste left no doubt whatsoever about the profit impact of eliminating irrelevant mail. Eighty-five percent of best-in-class marketers improved customer retention substantially and 77% improved cross-sell/up-sell effectiveness.

UCSF information leaked by data company

Lauren Bell May 06, 2008

The University of California, San Francisco Medical Center notified patients last month of a data breach that affected more than 6,000 visitors to the pulmonary/chest faculty practice, vascular surgery, pediatric surgery and neurology departments.

A healthy challenge

Mary Elizabeth Hurn May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.

Rodan & Fields return to DM

Chantal Todé April 28, 2008

Drs. Katie Rodan and Kathy Fields, have relaunched their skincare brand, Rodan & Fields Dermatologists, as a direct selling endeavor. It was originally sold through department stores.

Blue Cross Blue Shield of Florida gets chatty

Lauren Bell April 25, 2008

Blue Cross and Blue Shield of Florida (BCBSF) has launched a new multiplatform campaign, developed by Draftfcb Chicago. The "Power of the human voice" campaign, launched on April 21, includes interactive, out-of-home, direct mail, TV, print and radio components.

Real voices highlighted in campaign for HPV test

Mary Elizabeth Hurn April 21, 2008

Qiagen, a creator of medical testing technologies, has developed TV spots and a Web site to promote its test for the human papillomavirus (HPV), which can cause cervical cancer. The commercials were created in partnership with agency Gotham Inc.

Creative solutions from American Airlines, BlueCross BlueShield of SC, and Kodak

April 21, 2008

Direct mail mirrors interactivity of widget for American Airlines; parents enroll grads online for BlueCross BlueShield of South Carolina health insurance; and viral contest does the job for Kodak.

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