Healthcare Articles

Consumer constraints

Ellen Keohane May 12, 2008

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.

Relevant offers improve retention

Dick Shaver, CEO, Center for Database-Loading Research/Consumer Guided Marketing May 12, 2008

The 2008 Aberdeen Report on Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste left no doubt whatsoever about the profit impact of eliminating irrelevant mail. Eighty-five percent of best-in-class marketers improved customer retention substantially and 77% improved cross-sell/up-sell effectiveness.

UCSF information leaked by data company

Lauren Bell May 06, 2008

The University of California, San Francisco Medical Center notified patients last month of a data breach that affected more than 6,000 visitors to the pulmonary/chest faculty practice, vascular surgery, pediatric surgery and neurology departments.

A healthy challenge

Mary Elizabeth Hurn May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.

Rodan & Fields return to DM

Chantal Todé April 28, 2008

Drs. Katie Rodan and Kathy Fields, have relaunched their skincare brand, Rodan & Fields Dermatologists, as a direct selling endeavor. It was originally sold through department stores.

Blue Cross Blue Shield of Florida gets chatty

Lauren Bell April 25, 2008

Blue Cross and Blue Shield of Florida (BCBSF) has launched a new multiplatform campaign, developed by Draftfcb Chicago. The "Power of the human voice" campaign, launched on April 21, includes interactive, out-of-home, direct mail, TV, print and radio components.

Real voices highlighted in campaign for HPV test

Mary Elizabeth Hurn April 21, 2008

Qiagen, a creator of medical testing technologies, has developed TV spots and a Web site to promote its test for the human papillomavirus (HPV), which can cause cervical cancer. The commercials were created in partnership with agency Gotham Inc.

Creative solutions from American Airlines, BlueCross BlueShield of SC, and Kodak

April 21, 2008

Direct mail mirrors interactivity of widget for American Airlines; parents enroll grads online for BlueCross BlueShield of South Carolina health insurance; and viral contest does the job for Kodak.

Digital marketing insight - WhittmanHart Interactive's Skinner says video sticks

Cara Wood April 14, 2008

David Skinner, CEO of WhittmanHart Interactive, discusses the role of video in a digital media campaign.

Cardiology physician masterfile from Hugo Dunhill

April 03, 2008

Hugo Dunhill Mailing Lists Inc. has introduced the Cardiology and Chest Medicine Masterfile to the market. This file contains physicians, nurses, therapists and healthcare professionals who treat a range of heart and respiratory diseases including coronary heart disease, cardiomyopathy, cardiovascular disease, heart failure, hypertensive heart disease and chronic obstructive pulmonary disease.

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