A new green living magazine for women, Positively Green, is launching nationwide this August. The independently published quarterly will be sold via subscription and at bookstores and select grocery stores. Geared towards women in their 30s and 40s, Positively Green focuses on simple, everyday choices that people can make to live more eco-friendly lives.

The US Postal Service has launched a new Web site promoting the agency's eco-friendly products and services, as well as recommended "green" practices for mailers. The new Web site can be accessed at www.usps.com/green.

Customer relationship management, or CRM, has never been as critical to businesses as it is right now. We're entering an uncertain economic period where many organizations' first impulse is to cut costs in order to stay competitive. However, it is essential to do so in a pragmatic way. Here are some tips to use the data you have on your customers to find ways to maximize profits and reduce costs.

In recognition of how important environmental issues have become to consumers, Wal-Mart has turned Earth Day into a month-long marketing event reaching across TV, radio, print, online and in stores.

The news that cataloger BlueSky Brands appears to have closed has impacted more than just direct retailers. The company had a licensing arrange­ment with the National Wildlife Federa­tion to use its name and logo on a catalog. In return, NWF received a royalty fee.

In a shift away from grass­roots fundraising and aware­ness efforts, nonprofit National Wildlife Foundation (NWF), has signed New York-based brand and advertising agency Union Green as its first agency of record and Boston-based Cone LLC, a full-service marketing company that specializes in nonprofits and cause marketing.

Macy's will launch a weeklong multichannel campaign next month that includes an environmental theme and charity shopping days. The Turn Over a New Leaf campaign is designed to support, educate and inspire sustainability and eco-friendly practices in everyday life.

The USPS has launched a pilot Mail Back program that allows customers to recycle small electronics and inkjet cartridges by mailing them free in envelopes available in 1,500 post offices. Postage is paid by Clover Technologies Group, a remanufacturer of inkjet cartridges, laser cartridges and small electronics. Nineteen other companies bid for the contract.

Peggy Atkins, president of Imagine Works LLC and Kelly Hlavinka, managing partner at Colloquy, discuss the role of green in DM campaigns.

Being "green" is all the buzz today. It's what consumers want, right? Unfortu­nately for marketers, what consumers say compared to what they do can often be very different. Do you know anyone that is in favor of harsh, forced, child labor in Third World countries? Yet, most people go for the cheapest goods and don't often know where they're manufactured. Fewer still base purchase decisions on it.