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Take a green ride

April 21, 2008

In an effort to promote its services as the earth-friendly alternative to cars, the Capital District Transportation Authority of Albany, NY, launched an iRide Green campaign, giving away 5,000 eco-friendly bus passes good for free rides all day on April 22, Earth Day. The campaign was promoted by online and outdoor advertising.

True Value launches city-geared mail campaign

Ellen Keohane April 21, 2008

True Value is launching a direct mail campaign focused on customers in major metropolitan areas. "This is the first time at a corporate level we have tried to bring direct mail to the marketplace specifically targeted at urban stores and customers," said Ron Schuller, director of loyalty and direct marketing at True Value.

New female-targeted green living magazine debuting in August

Lauren Bell April 17, 2008

A new green living magazine for women, Positively Green, is launching nationwide this August. The independently published quarterly will be sold via subscription and at bookstores and select grocery stores. Geared towards women in their 30s and 40s, Positively Green focuses on simple, everyday choices that people can make to live more eco-friendly lives.

USPS launches "green" Web site

Ellen Keohane April 17, 2008

The US Postal Service has launched a new Web site promoting the agency's eco-friendly products and services, as well as recommended "green" practices for mailers. The new Web site can be accessed at www.usps.com/green.

CRM: Making every dollar — and customer — count

Tony Fisher, president/CEO, DataFlux Corp. April 16, 2008

Customer relationship management, or CRM, has never been as critical to businesses as it is right now. We're entering an uncertain economic period where many organizations' first impulse is to cut costs in order to stay competitive. However, it is essential to do so in a pragmatic way. Here are some tips to use the data you have on your customers to find ways to maximize profits and reduce costs.

Wal-Mart kicks off eco effort

Chantal Todé April 07, 2008

In recognition of how important environmental issues have become to consumers, Wal-Mart has turned Earth Day into a month-long marketing event reaching across TV, radio, print, online and in stores.

Nonprofit/retail partnerships examined

Chantal Todé March 31, 2008

The news that cataloger BlueSky Brands appears to have closed has impacted more than just direct retailers. The company had a licensing arrangement with the National Wildlife Federation to use its name and logo on a catalog. In return, NWF received a royalty fee.

NWF plans large-scale cause marketing push

Alyson Grala March 28, 2008

In a shift away from grassroots fundraising and awareness efforts, nonprofit National Wildlife Foundation (NWF), has signed New York-based brand and advertising agency Union Green as its first agency of record and Boston-based Cone LLC, a full-service marketing company that specializes in nonprofits and cause marketing.

Macy's to launch environmental campaign

Chantal Todé March 25, 2008

Macy's will launch a weeklong multichannel campaign next month that includes an environmental theme and charity shopping days. The Turn Over a New Leaf campaign is designed to support, educate and inspire sustainability and eco-friendly practices in everyday life.

USPS gets greener

March 24, 2008

The USPS has launched a pilot Mail Back program that allows customers to recycle small electronics and inkjet cartridges by mailing them free in envelopes available in 1,500 post offices. Postage is paid by Clover Technologies Group, a remanufacturer of inkjet cartridges, laser cartridges and small electronics. Nineteen other companies bid for the contract.

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