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Green marketing Articles

Relevant offers improve retention

Dick Shaver, CEO, Center for Database-Loading Research/Consumer Guided Marketing May 12, 2008

The 2008 Aberdeen Report on Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste left no doubt whatsoever about the profit impact of eliminating irrelevant mail. Eighty-five percent of best-in-class marketers improved customer retention substantially and 77% improved cross-sell/up-sell effectiveness.

Bloomingdale's By Mail catalog to be discontinued

Chantal Todé May 09, 2008

Macy's Inc. will discontinue the Bloomingdale's By Mail catalog in early 2009 so that it can shift focus of the brand's direct-to-consumer business to the Bloomingdales.com Web site.

Retailers look to new leaders for a boost

Lauren Bell May 05, 2008

In the current economic climate, shopping at the nation's largest retail stores seems to be far from consumers' minds. Faced with consumers who are increasingly wary about where and how they spend, retailers are bulking up their marketing departments by hiring experienced executives, unveiling new strategies and improving the shopping experience.

Will lower direct mail volume save trees?

April 28, 2008

With an increase in consumers' awareness of eco-friendly business practices, the pressure is on for marketers to decrease the environment impact of their output.

Pay online for the earth

April 25, 2008

Digital Pulp launched a new brand site for The PayItGreen Alliance, formed by NACHA — the Electronic Payments Association — to encourage consumers and businesses to manage their finances electronically. The Web site, found at www.payitgreen.org, guides visitors to information about the benefits of online payment using animation.

Take a green ride

April 21, 2008

In an effort to promote its services as the earth-friendly alternative to cars, the Capital District Transportation Authority of Albany, NY, launched an iRide Green campaign, giving away 5,000 eco-friendly bus passes good for free rides all day on April 22, Earth Day. The campaign was promoted by online and outdoor advertising.

True Value launches city-geared mail campaign

Ellen Keohane April 21, 2008

True Value is launching a direct mail campaign focused on customers in major metropolitan areas. "This is the first time at a corporate level we have tried to bring direct mail to the marketplace specifically targeted at urban stores and customers," said Ron Schuller, director of loyalty and direct marketing at True Value.

New female-targeted green living magazine debuting in August

Lauren Bell April 17, 2008

A new green living magazine for women, Positively Green, is launching nationwide this August. The independently published quarterly will be sold via subscription and at bookstores and select grocery stores. Geared towards women in their 30s and 40s, Positively Green focuses on simple, everyday choices that people can make to live more eco-friendly lives.

USPS launches "green" Web site

Ellen Keohane April 17, 2008

The US Postal Service has launched a new Web site promoting the agency's eco-friendly products and services, as well as recommended "green" practices for mailers. The new Web site can be accessed at www.usps.com/green.

CRM: Making every dollar — and customer — count

Tony Fisher, president/CEO, DataFlux Corp. April 16, 2008

Customer relationship management, or CRM, has never been as critical to businesses as it is right now. We're entering an uncertain economic period where many organizations' first impulse is to cut costs in order to stay competitive. However, it is essential to do so in a pragmatic way. Here are some tips to use the data you have on your customers to find ways to maximize profits and reduce costs.

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