New interactive and digital capabilities mean a more measurable environment for out-of-home advertisers.

Students will not closely examine direct mail or thumb through the Sunday cir­cular. These consumers are far more likely to absorb information through a mobile device, whether it's by accessing the Web or receiving alerts.

The buzz around vertical ad networks has been big, but are they the right choice? Four experts weigh in on these specialized options and what you should keep in mind.

According to data from eMarketer, US spending on Internet video advertising is expected to grow to $4.3 billion by 2011 - and is currently the fastest growing segment of online display advertising. Four industry experts share tips on how to get the most from your online video campaign.

Wal-Mart will begin rolling out an in-store digital network later this month to 2,700 stores. The retailer anticipates that the chain-wide deployment of 27,000 screens and its new Wal-Mart Smart Network will be completed by early 2010.

Amazon.com customers can now stream movies and television shows on their Web browsers through the Amazon Video On Demand service. Previously, customers needed the Amazon Unbox application or a TiVo box to buy from Amazon Video On Demand.

Marketing e-mail through mobile devices can be a challenge for marketers, who may not yet be comfortable developing messages for the third screen. Four experts offer their tips.

Delivering the best results is the key to growing Microsoft's search marketing business, said Satya Nadella, SVP of Microsoft's search, portal and advertising group.

TheFind, a search engine e-commerce firm, has developed a new iPhone application designed to assist shoppers when they're out and about. The new application, called "Where to Shop," is a location-aware shopping search engine that includes online comparison and local price information.

Okay, I signed up. I'll be getting an e-mail and text message as soon as Barack Obama announces his pick for vice president. In fact, I might have already received it by the time you read this. However, I didn't sign up because I needed to be "the first to know," as Obama's Web site touted last week. Instead, this was a trailblazing marketing moment — the first time that a presiden­tial campaign has used mobile and e-mail marketing in this way — so I wanted to see what the fuss was all about.