Emerging Media Articles

Yahoo launches Panama in Latin America

Ellen Keohane June 05, 2008

Yahoo launched its Sponsored Search advertising product — also known as Panama — in Spanish-speaking Latin America this week. Yahoo first launched Panama, which is based on Google's pay-per-click advertising model, in the US more than a year ago. Since then, the company has been slowly rolling it out in various markets.

With mobile progress comes accountability

Eleanor Trickett June 02, 2008

While the growth and profile of mobile marketing continues apace, its progression has been marked both by caution and uncertainty on the part of advertisers, and by periodic revolutions on the technical and infrastructure side.

Comparison shopping engines: Marketing in the real world

Nicholas Ward, search technology strategist, Range Online Media May 05, 2008

Search marketers who try to buy each and every branded and non-branded term remotely pertinent to their Web site have a distinct advantage over everyone else. But let's take a step back from this fairy-tale world filled with unicorns, elves and race cars that run on compliments. In reality, there are pesky things like budgets and ROI goals, not to mention competitors and the resulting cost per clicks.

Digital marketing insight - WhittmanHart Interactive's Skinner says video sticks

Cara Wood April 14, 2008

David Skinner, CEO of WhittmanHart Interactive, discusses the role of video in a digital media campaign.

Mobile rising

Dianna Dilworth April 14, 2008

After years of predicting mobile marketing's growing influence, experts say the channel's time is now. Dianna Dilworth reports.

MySpace music partnerships take on Apple iTunes

Dianna Dilworth April 04, 2008

As the music industry struggles to stay alive in a digital world, News Corp.'s MySpace has signed a new partnership with Universal Music Group, Sony BMG Music Entertainment and Warner Music Group to create a new online destination for purchasing music called MySpace Music.

Young voters drawn to Web

Dianna Dilworth March 07, 2008

The Hip-Hop Summit Action Network, a youth empowerment nonprofit, is launching an online campaign next month, "Get out the vote," which calls young people to vote via viral videos.

Get more from mobile marketing

March 03, 2008

Mobile is a fast-growing channel that more and more marketers are integrating into their communications mix. Four experts discuss how to take advantage of this emerging channel.

Local search service goes live on AIM network

Ellen Keohane February 12, 2008

Poynt, an instant messenger-based local search service developed by Multiplied Media, has gone live on the AOL Instant Messenger (AIM) network. The search service is already available on Windows Live Messenger.

National vs. local search: Pros & cons

February 11, 2008

Should your company invest its marketing dollars in a national search campaign, or is it more beneficial to go local? Four experts consider the options and offer their advice.

« Previous