Emerging Media Articles

Comparison shopping engines: Marketing in the real world

Nicholas Ward, search technology strategist, Range Online Media May 05, 2008

Search marketers who try to buy each and every branded and non-branded term remotely pertinent to their Web site have a distinct advantage over everyone else. But let's take a step back from this fairy-tale world filled with unicorns, elves and race cars that run on compliments. In reality, there are pesky things like budgets and ROI goals, not to mention competitors and the resulting cost per clicks.

Digital marketing insight - WhittmanHart Interactive's Skinner says video sticks

Cara Wood April 14, 2008

David Skinner, CEO of WhittmanHart Interactive, discusses the role of video in a digital media campaign.

Mobile rising

Dianna Dilworth April 14, 2008

After years of predicting mobile marketing's growing influence, experts say the channel's time is now. Dianna Dilworth reports.

MySpace music partnerships take on Apple iTunes

Dianna Dilworth April 04, 2008

As the music industry struggles to stay alive in a digital world, News Corp.'s MySpace has signed a new partnership with Universal Music Group, Sony BMG Music Entertainment and Warner Music Group to create a new online destination for purchasing music called MySpace Music.

Young voters drawn to Web

Dianna Dilworth March 07, 2008

The Hip-Hop Summit Action Network, a youth empowerment nonprofit, is launching an online campaign next month, "Get out the vote," which calls young people to vote via viral videos.

Get more from mobile marketing

March 03, 2008

Mobile is a fast-growing channel that more and more marketers are integrating into their communications mix. Four experts discuss how to take advantage of this emerging channel.

Local search service goes live on AIM network

Ellen Keohane February 12, 2008

Poynt, an instant messenger-based local search service developed by Multiplied Media, has gone live on the AOL Instant Messenger (AIM) network. The search service is already available on Windows Live Messenger.

National vs. local search: Pros & cons

February 11, 2008

Should your company invest its marketing dollars in a national search campaign, or is it more beneficial to go local? Four experts consider the options and offer their advice.

Presidential candidates partner with Google to target voters online

Ellen Keohane February 06, 2008

With 24 states voting in primaries on February 5, candidates took advantage of highly geo-targeted online search marketing campaigns, according to Peter Greenberger, team manager, elections and issue advocacy at Google.

WPT uses multimedia, geotargeting to promote World Poker Tour

January 28, 2008

In order to promote this year's World Poker Tour, WPT Enterprises Inc. and its agency of record Digitaria are celebrating the poker-playing community online at a revamped Web site and an online club at www.worldpokertour.com.

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