Education Articles

Strategy, integration key to DM education

January 21, 2008

This week's Expert Advice column on page 29 of our Jan. 21 print issue raises the question of whether college education matters when making hiring decisions. Our expert submits that experience trumps everything — but undergraduate candidates with analytically and/or mathematically focused degrees have strong appeal.

How much does college education matter in making hiring decisions?

Joanna Smith Bers, managing director and talent officer, DB Marketing Technologies January 21, 2008

Good experience and the right skills for the job should trump even the most ivy-covered resume. When we are looking to hire marketing analysts, we're looking for people that know data — how to store it, retrieve it and analyze it.

Google introduces online marketing challenge to universities worldwide

Ellen Keohane January 17, 2008

In an effort to give students real-world experience in online advertising and marketing, Google has partnered with universities around the globe to participate in the Google Online Challenge.

Aegis adds to dental titles

Lauren Bell January 04, 2008

Publishing company Aegis Communications has acquired three new titles from Ascend Media. Financial terms were not disclosed. Ascend's The Compendium of Continuing Education in Dentistry, Contemporary Esthetics and Contemporary Dental Assisting will join other dentist-geared titles at Aegis. The acquisition includes the titles' corresponding Web sites.

RehabCare selects Blast Companies for mobile recruiting

Dianna Dilworth January 04, 2008

Medical center group RehabCare has tapped Blast Companies to lead its text messaging recruiting campaign with students and new graduates in the medical rehabilitation fields.

'Code of conduct' set for student loans

Lauren Bell, Cara Wood December 27, 2007

New York Attorney General Andrew Cuomo's Code of Conduct for student loan marketers, designed to make it easier for students to compare the terms of loans offered through direct marketing, has gathered support from the industry.

Sesame Workshop's new cross-channel emphasis

Chantal Todé October 31, 2007

Educational nonprofit Sesame Workshop has begun using a forward-looking mutichannel approach to fundraising. Through a combination of unique online campaigns and podcasting the 30-year-old-plus organization is reaching out to individual donors via the Web. Through most of its history, funding came from the sales of licensed products, grants and corporate sponsorships. Individual appeals began in 2004.

Ostroy seeks funds for film foundation in wife's memory

Mickey Alam Khan November 14, 2006

Andy Ostroy, chairman/CEO of list services firm Belardi/Ostroy ALC LLC, has launched a nonprofit organization called The Adrienne Shelly Foundation in memory of his late wife, Adrienne Levine.

Magazine's site takes Next Step

Nicole Smith November 02, 2006

The Next Step Magazine, a college, career and life-planning magazine for high school students, recently re-launched its Web site to create an online community for college candidates.

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