Education Articles

Creative solutions from American Airlines, BlueCross BlueShield of SC, and Kodak

April 21, 2008

Direct mail mirrors interactivity of widget for American Airlines; parents enroll grads online for BlueCross BlueShield of South Carolina health insurance; and viral contest does the job for Kodak.

Success builds from integrated search campaign

Ellen Keohane April 14, 2008

A recent effort from Lincoln Educational Services (LES) is an example of incorporating search strategy from the initial stages of Web site development in order to better address prospective students' needs and boost visibility.

PlattForm Holdings Rebrands As Ad Venture Interactive

Alyson Grala March 25, 2008

PlattForm Holdings Inc., the parent company of direct marketing service companies VentureDirect Worldwide, PlattForm Advertising and Beauty School Marketing Group, is rebranding itself as Ad Venture Interactive (AVI) to incorporate recent acquisitions and enhance top-level leadership.

DMEF names Rising Stars

March 17, 2008

The Direct Marketing Educational Foundation (DMEF) has named Janet Barker-Evans, SVP at Draftfcb, Todd Leiser, VP of database marketing at Rodale Inc., Joseph Pak, sales operations senior analyst Google, Inc.; Joe Pych, founder and president of NextMark Inc.; and Jeff Yowell, founder, president and CEO of Datacore Marketing.as the 2008 DMEF Rising Stars Award winners. The awards will be presented at DMEF's Rising Stars Awards Dinner on June 10.

Clash-Media launches digital marketing service for schools

Mary Elizabeth Hurn March 07, 2008

Marketing lead generation firm Clash-Media has launched www.ushigherlearning.com to help educational institutions promote their courses and attract students.

Creative solutions from Partnership for a Drug-Free America, WFBC radio station and Kansas State University

February 25, 2008

The Partnership for a Drug-Free America urges parents to talk to kids; Radio station promotes sweepstakes with singing avatars; Kansas State University's Advanced Manufacturing Institute dreams big.

Online trade, vocational school responder list on market

February 19, 2008

Net60 LLC is managing the Online Trade & Vocational School Responders list. These career seekers are stuck in a dead end job or are looking to increase their income potential by earning a certificate and/or diploma in a different field through a trade and vocational school.

Spotlight: a conversation with Michael Ross, director of marketing, Sweetwater Sound Inc.

Chantal Todé February 11, 2008

Michael Ross discusses Sweetwater Sound's customer acquisition and retention methods.

THE WORK: Creative campaigns from Praxis, Regent University and Miva Direct

February 04, 2008

Record album covers a hit for clinical firm Praxis; Regent University online school earns high marks; Miva Direct shows Alot.com that toolbar is no turkey.

Nabbing new recruits

Melanie Shortman Tuazon January 28, 2008

Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.

« Previous