You know the feeling: You're sitting in a conference ses­sion or a long meeting and suddenly the voices start sounding like Charlie Brown's teacher, "Wonk-wonk-wonk-wonk-wonk." That's right, "conference coma" happens to the best of us.

There's still time to tweak your seasonal campaigns. Four industry pros say making small changes in your e-mail, insert, e-commerce or search efforts can make all the difference.

Window displays at Saks bring attention to a Charity:water; KidPower microsite kicks it in for MVP Healthcare; and RED Development leasing agents respond to custom approach.

E-mail industry veteran Dave Lewis has joined e-mail messaging firm Message Systems at its new CMO. In his new role, Lewis will be responsible for bridging the ISP, ESP and major enterprise businesses and leading the way for new products.

We all know that e-mail is a powerful tool that allows marketers the unique ability to reach potentially millions of people with a single communication. However, to be effective, marketers need to employ cleverness in their content, relevance in their offers and a certain technical facility in the mode of transmission. Ultimately, the bottom line isn't measured by how many people you reach, but rather how many people reach back to you.

Yesmail, an e-mail service provider and InfoGroup company, has formed a partnership with content delivery service EdgeCast Networks to deliver all of the e-mails sent through Yesmail's service.

Boutique hotel chain Desires Hotels has launched an online contest to build its database and to drive bookings. The "E-Escapes" contest, which runs through October, is part of Desires' promotional effort for the launch of its new site, www.desireshotels.com.

The green movement, rising paper production costs and the migration to online marketing pose major challenges for print and production. Our experts offer strategies and predictions.

Affinia Hotels touts customized room stays; Kevin Beckner's Facebook application gets voters' attention; and William & Mary Mason School of Business uses a personal touch to drive MBA enrollment.

Operating an e-commerce store is not just about having products for sale on a Web site. Savvy online retailers are finding that using data to create targeted campaigns can personalize the shopping experience and increase sales.