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Win a cruiser's loyalty

Ellen Keohane August 04, 2008

Cruisers tend to become enthusiasts, but aren't necessarily brand loyal. That means marketers must work to stay top of mind.

Inbox Insider: Spammers use legitimate servers to sneak into inboxes

No one can say that spammers aren't innovative. Every week, they seem to come out with a new way to scam people. According to Commtouch, one of this week's spam tactics is sending e-mail purporting to be from Canadian pharmacies.

Trust is the key to e-mail marketing excellence

Jordan Cohen, senior director of industry relations, Goodmail Systems July 29, 2008

There's no doubt that e-mail occupies a growing role in marketers' plans and programs — the DMA recently revealed that it is now the most widely used direct marketing channel — but despite its unique ability to cultivate one-to-one customer dialogs and off-the-charts ROI, it still doesn't get anywhere near the respect that other media do.

E-mail remarketing can re-engage

July 28, 2008

Whether due to shopping cart abandonment or simple disengagement, remarketing e-mail messages can help draw customers back to your Web site. Four experts offer strategies.

Showcasing creative campaigns from Pentax, Captain Hope's Kids and Align Technology

July 28, 2008

Pentax Contest results not for the birds; Captain Hope's Kids' new Web site plays up features; and Align Technology Web site offers straight talk.

To reach SMBs, IBM goes for its channel partners

Chantal Todé July 28, 2008

IBM has unveiled its first full-fledged brand campaign that targets the channel partners who sell its products and services to small and midsize businesses. This will be part of an ongoing company-wide initiative to reach out to these customers.

Green is good — and smart

Curt Bloom, managing director, international, SmartFocus July 23, 2008

Kermit was wrong. Despite the emerald Muppet's protests to the contrary, it can be easy being green. There is great opportunity for companies to strengthen their image by demonstrating a strong commitment to the environment and leading by example, but they need to act quickly. A good database strategy and intelligent marketing can go a long way toward reducing the environmental impact of an organization.

FTC settles CAN-SPAM dispute

Dianna Dilworth July 22, 2008

Spear Systems Inc. and its officers Bruce Parker and Lisa Kimsey have settled a case brought against them by the Federal Trade Commission, which claimed that the defendants sent unsolicited e-mail for weight loss supplements.

Inbox Insider: For CAN-SPAM compliance, sooner is better

Dianna Dilworth July 22, 2008

Welcome to Inbox Insider, a new column in DMNews focusing on the e-mail space. This week's edition will look at the new CAN-SPAM rules that have taken effect. On July 7, the Federal Trade Commission's updates to CAN-SPAM went into effect, requiring the opt-out process to be a one-step process.

Analyze your open rate

Dan Forootan, president, StreamSend Email Marketing July 22, 2008

E-mail marketers often spend a lot of time analyzing their bounce rates to discover delivery problems. While bounces should always be noted, not enough senders closely monitor their open rate. Bounce data does not reveal whether your messages are going to the inbox or the bulk/junk folder.

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