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Yesmail becomes Sender Score partner

Cara Wood June 17, 2008

E-mail provider Yesmail, an InfoGroup company, has announced a partnership with Return Path to become a referral partner for its Sender Score Certification program, which whitelists e-mail addresses and improves inbox delivery rates.

E-mail: The Best Platform for Serving Banner Ads Online?

Scott Knoll, SVP of display media at Datran Media June 17, 2008

What if I told you that e-mail marketing is the best business platform for serving the most targeted display ads online? Nearly 8 out of 10 marketers who responded to Collective Media's 2008 Ad Network Study said that they planned to use demographic targeting in 2008, while nearly three-quarters of respondents planned to use behavioral targeting this year, up from the roughly 64% who did so in 2007.

Conference Call: Trek Bicycle Corporation and Bronto Software

Kevin McKeefery June 16, 2008

High-end American bicycle manufacturer Trek Bicycle Corporation recently ran an e-mail campaign promoting the company's updated Madone brand bike. DMNews' Kevin McKeefery gets the lowdown from Casey Kohner, e-commerce manager at Trek Bicycle, and DJ Waldow, e-mail marketing account manager at e-mail marketing firm Bronto Software about the campaign's success, the unique e-mail campaign structure Trek has built with its retailers, and the working relationship between Trek and Bronto.

E-mail: A powerful brand builder

Dianna Dilworth June 16, 2008

E-mail isn't just about offering discounts. Dianna Dilworth reports how one retailer uses e-mail as part of its brand experience.

Blue Sky Factory acquires nTarget

Dianna Dilworth June 11, 2008

E-mail marketing services firm Blue Sky Factory has acquired nTarget, a Charlotte, NC-based e-mail marketing firm in an undisclosed deal. The acquisition, which was assisted by investment firm The Targhee Group, expands on Blue Sky Factory's hospitality, travel, tourism, retail and e-commerce verticals.

Current events reign as popular spam messaging

Dianna Dilworth June 10, 2008

Most spam messages last month played on consumers' economic fears or concern for victims of disasters abroad, according to Symantec's monthly State of Spam report.

The e-mail imperative in a down market: Don't sell, engage

Huw Griffiths, marketing director, Campaigner June 10, 2008

In a down market, sales people face longer close times and increased competition. Marketers' first instinct under these challenging conditions may be to increase the frequency of their e-mail marketing campaigns and focus more on hard sell tactics such as coupons, discounts and special offers.

Design for your eight e-mail audiences

Stefan Pollard, director of consulting services, EmailLabs June 10, 2008

As a marketer, you might send one identical message per campaign to a highly targeted list of active recipients, but it will still be seen by eight different e-mail audiences, each of whom reads and responds to your message in a different way. So it's vital to find a design that appeals to as many of those audiences as possible.

Images not always rendering in consumer inboxes: EEC

Dianna Dilworth June 09, 2008

Image blocking in e-mail servers is a common practice at the ISP level, including Microsoft's MSN Hotmail and Google's Gmail, but e-mail marketers are not totally optimized for this effort, according to a new study by the DMA's Email Experience Council (EEC).

Timed e-mail offer unites the perfect pair to capture travel spending

Andreas Roell, CEO, Geary Interactive June 09, 2008

"Arrive in style" was the e-mail slogan sent by Banana Republic and Virgin America Airlines to a colleague of mine. Not long after booking a ticket with Virgin America, my colleague, who was already a subscriber to Banana Republic's newsletter, received this e-mail. It offered a short-lived, promotional discount in honor of her impending trip.

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