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EMail Marketing Articles

Comcast and Return Path to offer e-mail feedback loops

Dianna Dilworth May 06, 2008

Comcast has teamed up with Return Path to offer a new complaint feedback loop for e-mail senders. Now, mailers who send to Comcast users can use the new feedback loop to see if recipients are reporting their messages as spam.

Keys to trigger-based e-mail marketing

Michael Thompson, VP, eServices, Click Tactics May 06, 2008

Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or opening of a checking account, at your fingertips, and the dexterity to send out the right offer at precisely the right time.

Using e-mail marketing to drive circulation

Jane Giles, director of business development, Cambey & West Inc. May 05, 2008

In this cluttered inbox world, grabbing a person's attention to attract them to your publication or Web site is the biggest challenge, and the subject line is the most critical element of any promotion campaign, according to Elliot Danziger, director of e-mail marketing for e-Post Direct.

Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.

Small businesses and e-mail, closed-loop lead data and sponsoring conferences

May 05, 2008

Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.

E-mail marketers must recognize changing consumer needs

Eleanor Trickett May 05, 2008

I spent two evenings without Internet or American Idol last week, thanks to the "catastrophic failure" of my Verizon FiOS equipment. Checking my Gmail at work, the two evenings added up to 140 non-spam messages. Of the daunting 116 commercial messages, 112 came as a result of my having opted in.

Anti-spam case granted rehearing

Cara Wood April 30, 2008

The first felony spam conviction in the US will be revisited, calling into question laws applied to commercial vs. noncommercial spam. The Supreme Court of Virginia on April 28 agreed to a limited rehearing of its decision against Jeremy D. Jaynes, who was sentenced to nine years in prison for violating Virginia's 2003 Anti-Spam Act in February.

Polsteins Home & Beyond plans CRM push

Cara Wood April 29, 2008

Online home improvement retailer Polsteins Home & Beyond recently adopted eWayDirect's e-mail platform to improve its retention marketing efforts with the channel. Edison, NJ-based Home & Beyond will be using the online service company's e-mail marketing platform with its pre-existing consumer database.

The e-mail deliverability blame game: Marketers need to look in the mirror

Jeremy Saibil, director of deliverability, Campaigner April 29, 2008

The industry research, surveys and data all point to e-mail deliverability as one of the top concerns for marketers. According to JupiterResearch's recently published E-mail Marketing Buyer's Guide, 2008, 70% of respondents cited e-mail deliverability services as their top consideration when selecting an e-mail services provider, beating out cost (69%).

The elements of relevance

John Rizzi, president/CEO, e-Dialog April 29, 2008

Could you have imagined this 10 years ago? Today 97 percent of all marketers use e-mail to communicate with customers. The reasons are clear: E-mail offers ease of entry and the lowest cost-per-contact of any marketing tool. But the ubiquitous nature of e-mail is also the source of its challenges.

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