E-mail security Articles

Consumers take control of the inbox: Merkle report

Dianna Dilworth April 17, 2008

Consumers are seizing control of their e-mail experience, according to a new report by Merkle that found 88% of consumers feel "mostly or completely in control of their inboxes," up nine points from 2004.
 

Coupons gather momentum in economic downturn

Alyson Grala April 10, 2008

Economic woes indicate an increase in coupon usage, according to a survey by ICOM Information & Communications LP (ICOM). The survey was conducted via e-mail using a random sample of 40,000 US households from ICOM's 26 million Shopper's Voice database.
 

Social networks not just for friends; spammers crashing the party

Dianna Dilworth April 07, 2008

Spammers are taking advantage of the popularity of social networking sites, by sending malicious e-mails feign­ing social intentions, according to a new report by Symantec.
 

Vertis reports $327M loss, restructuring plan

Alyson Grala April 04, 2008

On Monday, March 31, Vertis Communications Inc. reported a $327 million loss for 2007 and hired financial advisory firm Lazard Ltd. to help implement a financial restructuring plan. The move comes after Vertis evaluated its $246.5 million in goodwill during the fourth quarter of 2007 and "determined that, because of the company's debt load, the value of the $246.5 million should be written off to assure technical compliance with the accounting rules," according to Mike DuBose, chairman/CEO of Vertis.
 

The banes of deliverability

Josh Aberant, privacy and standards manager, Lyris Inc. April 01, 2008

One of the most frustrating realities for e-mail marketers is that, even after they've done the hard work to get people to agree to receive their e-mails by crafting appealing offers, providing relevant content and targeting those most likely to benefit, some of those e-mail messages still won't get through.
 

Comcast countersues e360 Insight

Dianna Dilworth March 27, 2008

Comcast has filed counter-charges against e-commerce firm e360Insight, which is currently suing Comcast for allegedly blocking its e-mails. The Comcast complaint, which was filed in the US District Court for the Northern District of Illinois last week, claims that Dave Lindhardt, president of e360Insight, has allegedly sent spam to Comcast subscribers
 

Spam issues center on perception

Dean Rieck, copywriter, DirectCreative.com March 24, 2008

Recently, Virginia's Supreme Court upheld the nation's first conviction of "felony spam." Virginia Attorney General Bob McDon­nell commented on the case, saying, "Spam not only clogs e-mail inboxes and destroys productivity, it also defrauds citizens and threatens the online revolution. Thanks to the Virginia Anti-SPAM Act, we now have the tools to go after spammers and put them behind bars."
 

ValueClick, FTC reach $2.9M settlement

Dianna Dilworth March 18, 2008

Online advertiser ValueClick Inc. and its subsidiary Hi-Speed Media have agreed to pay a $2.9 million civil penalty to settle Federal Trade Commission charges that its advertising and e-mails were deceptive and violated federal law, in the biggest CAN-SPAM settlement since its inception in 2003. ValueClick agreed to the settlement without an admission of liability or concession that it violated any laws.
 

Listrak teams up with Goodmail

Dianna Dilworth March 17, 2008

E-mail marketing services firm Listrak has partnered with Goodmail Systems in order to offer its clients the ability to better their reputation and send CertifiedEmail.
 

Bunnies love that 7UP

March 10, 2008

Soda manufacturer 7UP is launching a viral e-mail campaign that extends its latest "Burping bunnies" TV commercial, in which a woman discovers that bunnies have eaten both her fruit and her 7UP — due to its all-natural flavors.
 
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