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WE TV launches "Bridezilla Me" campaign

Mary Elizabeth Hurn May 20, 2008

In order to promote season five of its show Bridezillas, WE TV, a property of Women's Entertainment, LLC has partnered with Oddcast and Media Storm to launch its "Bridezilla me" campaign. Using Oddcast's video personalization application, users can upload a picture of themselves and place their image onto the face of a bride in one of five videos.

NHL readies Stanley Cup push

Lauren Bell May 19, 2008

The National Hockey League (NHL) is gearing up for a massive marketing push to coincide with Stanley Cup Finals, which could begin as early as next week. Intended to push team-branded Stanley Cup gear, such as hats, T-shirts and coolers, the campaign includes a mix of DRTV, online, radio spots, direct e-mail, print and streaming video.

A swan song looms for music continuity

Chantal Todé May 19, 2008

In March, media giant Bertelsmann said it would run out its BMG Music Service continuity club and shut down the business by 2010. The announcement was part of the bigger news that Bertelsmann will try to sell its US Direct Group division, a year after acquiring Bookspan.

Livemercial acquires RecruiTV

Mary Elizabeth Hurn May 15, 2008

Livemercial, a provider of online direct response marketing and seminar lead generation services, has acquired RecruiTV Inc., which provides virtual recruitment video solutions. RecruiTV sends out video crews to client sites and records videos of executives and recruitment managers to give users of the service a feel of the company's environment and mission.

Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.

May 12, 2008

Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.

Consumer constraints

Ellen Keohane May 12, 2008

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.

A healthy challenge

Mary Elizabeth Hurn May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.

Mailers lax on IMB compliance

Ellen Keohane May 02, 2008

Despite efforts by the US Postal Service as well as some direct mail service companies such as Pitney Bowes, news about the Intelligent Mail barcode (IMB) may not be reaching the majority of mailers. The IMB, developed by the USPS to encode routing and tracking information on mail, will eventually replace Postnet barcodes, which only contain the routing code.

Rodan & Fields return to DM

Chantal Todé April 28, 2008

Drs. Katie Rodan and Kathy Fields, have relaunched their skincare brand, Rodan & Fields Dermatologists, as a direct selling endeavor. It was originally sold through department stores.

Real voices highlighted in campaign for HPV test

Mary Elizabeth Hurn April 21, 2008

Qiagen, a creator of medical testing technologies, has developed TV spots and a Web site to promote its test for the human papillomavirus (HPV), which can cause cervical cancer. The commercials were created in partnership with agency Gotham Inc.

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