Direct Response Television Articles

Spotlight conversation with Jacquie Corbelli, CEO of Brightline

Cara Wood March 17, 2008

Brightline CEO Jacquie Corbelli discusses the future of digital TV advertising.
 

Vegas.com bets on its experts

Dianna Dilworth March 17, 2008

Vegas.com, Sin City's trip-planning Web site destination, is set to launch a new multichannel campaign this week called "The Vegas Experts." The campaign aims to depict Vegas.com employees looking for the best hotels and entertainment in Las Vegas.
 

HSN, BeautyBank to launch made-for-TV beauty brand

Mary Elizabeth Hurn March 10, 2008

BeautyBank, a subsidiary of The Estee Lauder Companies Inc., is partnering with Home Shopping Network (HSN) to develop a beauty brand specifically for television retail. The products will be sold exclusively on HSN and HSN.com. The brand is expected to launch in July.
 

DRTV: The next generation

Douglas Quenqua March 03, 2008

To succeed in a shifting media world, more marketers using DRTV are going multichannel.
 

Pfizer pulls Lipitor DRTV ads

February 29, 2008

Last week, Pfizer Inc. voluntarily pulled its direct response TV ads for its cholesterol-lowering drug Lipitor. The pharmaceutical company had recently been under scrutiny, specifically from the Committee on Energy and Com­merce, which claimed the advertisements that feature Dr. Robert Jarvik were mis­leading consumers.
 

FTC bans cleansing program marketers from making infomercials

Mary Elizabeth Hurn February 28, 2008

Marketers of the 7 Day Miracle Cleanse Program, a purported herbal colon cleansing program, have agreed to settle charges from the FTC that the company claimed their product would cure cancer as well as other severe illnesses.
 

Chef schools go for integration

Mary Elizabeth Hurn February 25, 2008

The French Culinary Institute (FCI) and its sister school, The Ital­ian Culinary Academy (ICA) have launched a major national integrated marketing campaign produced by agen­cy Fly Communications. The campaign includes television and radio commer­cials, print and banner ads, signage, brochures and a redesigned Web site.
 

Creative campaigns from P&G, AdReady, SendTec

Nathan Golia, Mary Elizabeth Hurn, Chantal Todé February 11, 2008

Prilosec OTC uses NFL and social media for promotion; Bob Bridge Toyota car dealership in Seattle drives ad costs; Shark Euro-Pro uses DRTV and SEM to mop up.
 

Eight direct response trends in '08

Gerald Bagg, CEO, Quigley-Simpson January 14, 2008

What's next for direct response? Here are eight trends to watch for in 2008.
 
 
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