Direct Response Television Articles

Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.

May 12, 2008

Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.

Consumer constraints

Ellen Keohane May 12, 2008

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.

A healthy challenge

Mary Elizabeth Hurn May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.

Despite efforts by the US Postal Service as well as some direct mail service companies such as Pitney Bowes, news about the Intelligent Mail barcode (IMB) may not be reaching the majority of mailers. The IMB, developed by the USPS to encode routing and tracking information on mail, will eventually replace Postnet barcodes, which only contain the routing code.

Rodan & Fields return to DM

Chantal Todé April 28, 2008

Drs. Katie Rodan and Kathy Fields, have relaunched their skincare brand, Rodan & Fields Dermatologists, as a direct selling endeavor. It was originally sold through department stores.

Real voices highlighted in campaign for HPV test

Mary Elizabeth Hurn April 21, 2008

Qiagen, a creator of medical testing technologies, has developed TV spots and a Web site to promote its test for the human papillomavirus (HPV), which can cause cervical cancer. The commercials were created in partnership with agency Gotham Inc.

EFoodSafety launches a new DRTV campaign

Mary Elizabeth Hurn April 07, 2008

EFoodSafety.com Inc., a developer of nutritional products and supplements, launched two DRTV campaigns for its healthcare supplements Cinnergen and Cinnechol last week. The ads, created in partnership with agency Respond2 Direct, capitalize on recent health trends, and both feature customer testimonials.

John Deere launches dealer-focused campaign

Ellen Keohane April 02, 2008

John Deere launched its annual spring "Deere Season" campaign for its worldwide commercial and consumer equipment division in March with the theme "Everything we've learned goes into everything we do."

Family Circle cross-promotes with NASCAR

Lauren Bell March 17, 2008

Family Circle magazine has joined with NASCAR, the National Association for Stock Car Auto Racing Inc., to promote a new television series.

Spotlight conversation with Jacquie Corbelli, CEO of Brightline

Cara Wood March 17, 2008

Brightline CEO Jacquie Corbelli discusses the future of digital TV advertising.

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