Direct Mail & Postal Articles

USPS releases final address standards for commercial flat-sized mail

Ellen Keohane May 09, 2008

The USPS has published its final rule for new address standards for commercial flat-sized mail in the Federal Register.

Vermont Teddy Bear invests in relational database

Lauren Bell May 08, 2008

In order to handle greater volume and inform its other marketing efforts, Vermont Teddy Bear recently extended its relationship with database services provider I-Centrix for its June catalog push, a drop that will be sent to its high-value customers.

Kidsave turns to PEP Direct for direct mail campaign

Lauren Bell May 08, 2008

Kidsave, a nonprofit child advocacy organization, has tapped PEP Direct as its agency of record in charge of strategic, creative and production services for the company's direct mail fundraising program.

USPS sees mail volume decrease in Q2

Ellen Keohane May 07, 2008

Citing a volatile economy, the US Postal Service reported a net loss of $707 million for its second quarter, which ended on March 31. The loss resulted from a "continued decline in mail volume resulting from the current national economic climate," according to the USPS.

Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.

A healthy challenge

Mary Elizabeth Hurn May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.

Is mail still effective for acquisition?

May 05, 2008

With the onset of rising postage and paper costs, as well as a tremendous uptake in online commerce, some marketers have questioned print's power as an acquisition tool.

DM should shine in current market: DMEF

Chantal Todé May 02, 2008

Several direct marketing industry up-and-comers discussed how brand and direct marketing are merging as well as emerging new technologies during a Direct Marketing Educational Foundation teleconference last week.

USPS seeks comment on proposed rules for Intelligent Mail barcode

Ellen Keohane April 30, 2008

The US Postal Service is seeking public comment on proposed rules related to the use of Intelligent Mail barcodes on automation mailings of letters and flats. These rules are scheduled to go into effect by May 2009.

Accuracy is key in data management

Jim Fowler, co-founder and CEO, Jigsaw. April 30, 2008

Starting with an accurate, complete and targeted pool of business contacts is key to the success of every marketing campaign. Yet CRM systems and in-house contact databases are most often bogged down with dead records, duplicate data, partial files and gaps.

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