Database Marketing & CRM Articles

See success with a four-stage customer migration plan

Matthew Martin, director, analytics at Rapp Collins June 25, 2008

Leveraging all available customer touchpoints to drive relevant brand interaction is the future of marketing. But different lay­ers of process — including data capture, analytic scoring, database design and technical infrastructure — create dependencies which can cause even the most seasoned multi-channel marketers to rethink their chosen occupation.
 

Condé Nast taps Acxiom for integrated marketing

Lauren Bell June 24, 2008

Condé Nast has expanded its contract with Acxiom to include digital and integrated marketing. The publisher of Vogue, Cookie, Wired and other titles has deployed Acxiom's services for its traditional direct marketing efforts — such as direct mail — for more than 10 years.
 

Sprint customers folded into Nextel loyalty program

Lauren Bell June 24, 2008

Sprint Nextel is expanding its Business Premier customer loyalty program to include all small and midsize business customers. The program previously applied only to Nextel customers, but a merger between the companies — and the movement of all customers to a single billing platform — now makes it possible for Sprint customers to receive the Business Premier perks.
 

British Airways launch stresses service

Lauren Bell June 20, 2008

British Airways is focus­ing on the customer experience with the June 19 launch of its OpenSkies subsidiary. The car­rier, which offers flights from New York to Paris, is seeking to treat each of its flyers to a luxury expe­rience and allow British Airways to take advantage of a US-EU Open Skies treaty that liberalizes the cross-Atlantic flight market.
 

Infinite Media debuts cell phone text list

Bryan Yurcan June 19, 2008

Hoping to entice marketers and advertisers with a better-than-average response rate, Infinite Media of White Plains, NY, is using a recently acquired cell phone text messaging database for prospecting."The response rates from text messaging are some of the best response rates," said Richard Johnson, VP of sales for Infinite Media.
 

Singles get their own title

Lauren Bell June 19, 2008

Singular Communications, a new publishing venture based in Los Angeles, will launch Singular magazine, SingularCity.com and an events series this fall.
 

TrueCredit looks to Cramer-Krasselt to boost consumer credit awareness

Lauren Bell June 19, 2008

TrueCredit.com, the online consumer arm of TransUnion, has named Cramer-Krasselt as its AOR for creative and media duties. Cramer-Krasselt, which has also worked with Corona, Porsche and AirTran, will handle PR, marketing strategy and marketing execution for the credit and information management company.
 

Upromise adds Mall Networks to shopping services

Lauren Bell June 18, 2008

College-savings service Upromise is now using Mall Networks 3.0 to make its online shopping mall more user-friendly and engaging. Mall Networks, a provider of merchant-funded loyalty programs, is offering personalized comparison shopping and enhanced search on the Upromise site.
 

Lost leads surveys, effective CRM strategy keys to success

Steven Kleber, president and founder, Kleber & Associates Marketing & Communications June 18, 2008

Today's companies have a variety of tools at their fingertips to determine customer leads and qualified prospects, including list buying and building, Web research and old school cold calling.
 

Automated campaigns will define best practices

Crystal Uppercue, marketing manager, EU Services June 18, 2008

Here's what you already know: As marketers implement more sophisticated customer relationship management sys­tems, databases gather richer content. Integrate what you have with predictive modeling techniques and you're set to hit the market with wonderfully personalized communications. Custom­ized messages, in turn, open awesome opportunities for jacking up response and improving ROI.
 
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