Database Marketing & CRM Articles

Is your marketing database a lemon or limousine?

David Bernard, managing director, DB marketing technologies May 07, 2008

Databases are the engines of your sales and marketing organization. They are what your CRM programs run on. They need regular tune-ups. Left on their own, mistakes go uncorrected and costs climb, until finally someone notices and heads roll.

Tealeaf adds to customer analytics offerings

Lauren Bell May 06, 2008

Online customer experience management company Tealeaf has released Tealeaf CxResults and updated its core Datastore and CxConnect tools. It has also formed a best practices partner network called ViaTealeaf.

UCSF information leaked by data company

Lauren Bell May 06, 2008

The University of California, San Francisco Medical Center notified patients last month of a data breach that affected more than 6,000 visitors to the pulmonary/chest faculty practice, vascular surgery, pediatric surgery and neurology departments.

Search engine for online display ads

Cara Wood May 05, 2008

Breaking from the standard models of online ad network and ad exchange, The Ad Database — a search engine that compiles online ad opportunities by cost, ad size, demographics and location — has recently launched.

Small business, big community

Lauren Bell May 05, 2008

For American Express Open, engaging and interacting with customers is the key to gaining loyalty, Lauren Bell reports.

Small businesses and e-mail, closed-loop lead data and sponsoring conferences

May 05, 2008

Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.

SAP makes CRM mobile

Lauren Bell May 02, 2008

SAP has extended its partnership with Research In Motion (RIM) to make the full SAP CRM program available on BlackBerry. The platform integrates SAP CRM with BlackBerry applications such as e-mail, address book and calendar.

British Airways partners with LinkShare for affiliate program

Ellen Keohane May 01, 2008

While potential partnerships with American Airlines and Continental Airlines are still reportedly under discussion for the airline, British Airways announced a different deal earlier this week. It awarded LinkShare and TradeDoubler management of its worldwide affiliate marketing program.

Loyalty platform for social networks launches

Lauren Bell April 30, 2008

OneBigPlanet has launched its Web 2.0-based loyalty and retention platform. The platform creates branded portals for organizations and online communities through which members can shop, make dining reservations, print coupons and book flights, among a host of other commerce tools.

Accuracy is key in data management

Jim Fowler, co-founder and CEO, Jigsaw. April 30, 2008

Starting with an accurate, complete and targeted pool of business contacts is key to the success of every marketing campaign. Yet CRM systems and in-house contact databases are most often bogged down with dead records, duplicate data, partial files and gaps.

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