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DMEF names Rising Stars

March 17, 2008

The Direct Marketing Educational Foundation (DMEF) has named Janet Barker-Evans, SVP at Draftfcb, Todd Leiser, VP of database marketing at Rodale Inc., Joseph Pak, sales operations senior analyst Google, Inc.; Joe Pych, founder and president of NextMark Inc.; and Jeff Yowell, founder, president and CEO of Datacore Marketing.as the 2008 DMEF Rising Stars Award winners. The awards will be presented at DMEF's Rising Stars Awards Dinner on June 10.

DMers can weather this economic landscape

Eleanor Trickett February 01, 2008

As retailers hunker down and pray that consumers use their tax rebates for shopping sprees rather than socking them away, it is becoming increasingly apparent that we are headed toward a recessionary climate. Few retailers are bullish presently, and headlines of cost-cutting, job-pruning and consolidation have spread across a whole range of retail sectors.

DMA accepting nominations for board of directors

Mary Elizabeth Hurn January 04, 2008

The Direct Marketing Association is currently accepting nominations for a limited number of vacancies on its 2009 board of directors

DMA digs in for no-mail fight

Chantal Todé December 28, 2007

The Direct Marketing Association has strengthened its arsenal against proposed do-not-mail legislation by beefing up its Mailing Preference Service (MPS), offering consumers more choice in how and when they receive direct mail.

Industry needs to accommodate consumer interest

Eleanor Trickett December 21, 2007

As we come to the end of 2007, mailers are still digesting the aftereffects of May's rate case. And, while 2008 at least holds the promise of no further hefty jumps in costs, uncertainty lies in another area -- in the shape of the proposed do-not-mail legislation.

Senate votes to make Do-Not-Call Registry permanent

Mary Elizabeth Hurn December 18, 2007

The Senate passed a bill making the Do-Not-Call Registry permanent on December 17. The House of Representatives passed a similar bill last week.

DMA List Leaders announces its officers

Cara Wood December 17, 2007

The Direct Marketing Association announced the 2008 members of its List Leaders Group. The committee, which bills itself as a forum for senior-level list executives and owners to discuss trends and challenges in the list profession, named Jay Schwedelson, corporate VP of Worldata, as chairman and Fran Green, chief revenue strategist at American List Counsel Inc., as vice chair.

The Hudson Valley DMA

December 14, 2007

The Hudson Valley DMA honored industry giant Brian Kurtz with the HVDMA Founders Award, at its holiday event this month.

Mandatory sales tax proposal raises debate in the industry

Dianna Dilworth December 13, 2007

While the Direct Marketing Association and the Electronic Retailing Association spoke out last week in opposition of the Sales Tax Fairness and Simplification Act (H.R. 3396.), the National Retail Federation supports it.

PRC's ruling to change pricing for mailers

Cara Wood November 07, 2007

The Postal Regulatory Commission's final ruling on rate-making for the US Postal Service came last week, marking the end of a 10-month effort in working to implement the 2006 Postal Accountability and Enhancement Act (PAEA).

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