Consumer Electronics Articles

Microsoft, HP in distribution deal

Ellen Keohane June 02, 2008

Microsoft's Live Search-enabled toolbar will be installed on all Hewlett-Packard (HP) consumer personal computers shipped in the United States and Canada starting in January 2009.
 

Macy's expands consumer electronics kiosks program

Chantal Todé May 22, 2008

Macy's will roll out kiosks selling consumer electronics to 400 stores after a two-year pilot program. The e-Spot automated kiosks have touchscreen technology, provide extensive product information and allow customers to make purchases by swiping a major credit card or Macy's gift card.
 

WPP hires Torrence Boone as CEO for Dell's Da Vinci

Dianna Dilworth May 19, 2008

WPP has named Torrence Boone as CEO of Project Da Vinci, the new global agency formed by WPP for Dell last December in a move to consolidate its advertising efforts from 800 agencies.
 

Nortel hopes for more buzz with calculator campaign

Cara Wood May 15, 2008

Global communications and technology provider Nortel is looking to harness some recent online social media buzz with its latest b-to-b push launching today.
 

Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.
 

Sharper Image to be sold at auction

Chantal Todé April 24, 2008

Sharper Image Corp. is pursuing a sale of its business and assets. Any sale of the specialty retailer, which filed for Chapter 11 bankruptcy protection in February, will be subject to approval of the bankruptcy court. The company expects to complete a sale via auction by the end of May.
 

Digital issues are aired at Ad:tech San Francisco

Dianna Dilworth, Sharon Goldman April 21, 2008

As digital media continues to grow, integration with other media channels is key, especially since digital means mea­surement and personalization. These were some of the key themes that echoed at last week's Ad:tech San Francisco.
 

EToys to merchandise, fulfill Circuit City's online toy business

Chantal Todé April 17, 2008

Circuit City has signed a deal with The Parent Company for the latter to merchandise and fulfill select toys on CircuitCity.com through its eToys division. EToys will provide children's products for the toys and kids' electronics department on the Circuit City Web site.
 

Big value for mobile at airwave auction

Cara Wood April 14, 2008

In preparation for the US transition to digital-only TV broadcasts on Febru­ary 17, 2009, the US Federal Commu­nications Commission held an auction last month for the 700-megahertz band licenses that will become available. This spectrum is considered especially valuable for its ability to transmit through walls and achieve faster download speeds - technology that is expected to advance the size of the market.
 

Mobile rising

Dianna Dilworth April 14, 2008

After years of predicting mobile marketing's growing influence, experts say the channel's time is now. Dianna Dilworth reports.
 
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