Consumer Electronics Articles

Spotlight conversation: Marketing on the move

Cara Wood June 30, 2008

SiteSpect's Hansen on tackling mobile marketing

PC World adds off-site reviews

Bryan Yurcan June 27, 2008

Tech publisher PC World, whose product reviews have long been a major staple of its content, is adding links to comparisons and expert and user reviews from other publications, sites and blogs. PC World partnered with electronic product comparison site Retrevo in the venture. Under the agreement, PC World is selling advertising programs for the Retrevo Web site, in addition to the content sharing.

Dell's Davinci renames itself Enfatico

Dianna Dilworth June 10, 2008

WPP's Project Da Vinci, the global marketing services firm being built up for Dell Inc. has renamed itself Enfatico, based on the musical notation which means to play each note "with emphasis" or "emphatically."

Microsoft, HP in distribution deal

Ellen Keohane June 02, 2008

Microsoft's Live Search-enabled toolbar will be installed on all Hewlett-Packard (HP) consumer personal computers shipped in the United States and Canada starting in January 2009.

Macy's expands consumer electronics kiosks program

Chantal Todé May 22, 2008

Macy's will roll out kiosks selling consumer electronics to 400 stores after a two-year pilot program. The e-Spot automated kiosks have touchscreen technology, provide extensive product information and allow customers to make purchases by swiping a major credit card or Macy's gift card.

WPP hires Torrence Boone as CEO for Dell's Da Vinci

Dianna Dilworth May 19, 2008

WPP has named Torrence Boone as CEO of Project Da Vinci, the new global agency formed by WPP for Dell last December in a move to consolidate its advertising efforts from 800 agencies.

Nortel hopes for more buzz with calculator campaign

Cara Wood May 15, 2008

Global communications and technology provider Nortel is looking to harness some recent online social media buzz with its latest b-to-b push launching today.

Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.

Sharper Image to be sold at auction

Chantal Todé April 24, 2008

Sharper Image Corp. is pursuing a sale of its business and assets. Any sale of the specialty retailer, which filed for Chapter 11 bankruptcy protection in February, will be subject to approval of the bankruptcy court. The company expects to complete a sale via auction by the end of May.

Digital issues are aired at Ad:tech San Francisco

Dianna Dilworth, Sharon Goldman April 21, 2008

As digital media continues to grow, integration with other media channels is key, especially since digital means measurement and personalization. These were some of the key themes that echoed at last week's Ad:tech San Francisco.

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