Consumer Electronics Articles

Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.

Sharper Image to be sold at auction

Chantal Todé April 24, 2008

Sharper Image Corp. is pursuing a sale of its business and assets. Any sale of the specialty retailer, which filed for Chapter 11 bankruptcy protection in February, will be subject to approval of the bankruptcy court. The company expects to complete a sale via auction by the end of May.

Digital issues are aired at Ad:tech San Francisco

Dianna Dilworth, Sharon Goldman April 21, 2008

As digital media continues to grow, integration with other media channels is key, especially since digital means measurement and personalization. These were some of the key themes that echoed at last week's Ad:tech San Francisco.

EToys to merchandise, fulfill Circuit City's online toy business

Chantal Todé April 17, 2008

Circuit City has signed a deal with The Parent Company for the latter to merchandise and fulfill select toys on CircuitCity.com through its eToys division. EToys will provide children's products for the toys and kids' electronics department on the Circuit City Web site.

Big value for mobile at airwave auction

Cara Wood April 14, 2008

In preparation for the US transition to digital-only TV broadcasts on February 17, 2009, the US Federal Communications Commission held an auction last month for the 700-megahertz band licenses that will become available. This spectrum is considered especially valuable for its ability to transmit through walls and achieve faster download speeds - technology that is expected to advance the size of the market.

Mobile rising

Dianna Dilworth April 14, 2008

After years of predicting mobile marketing's growing influence, experts say the channel's time is now. Dianna Dilworth reports.

Dell's Project Da Vinci agency hires new staff

Dianna Dilworth March 24, 2008

Project Da Vinci, Dell's global agency formed last December through an exclusive $4.5 billion partnership with WPP in a move to consolidate its advertising efforts, has hired three new staff members to its Austin office.

Mobile search is not online search (and why that matters)

Barry Chu, Medio Systems March 10, 2008

There's a lot of buzz around the mobile Web and mobile search these days. Early metrics have been impressive: Last year, The New York Times reported a mobile traffic increase of 600%, ESPN reported that its mobile traffic surpassed that of its Web site, and mobile ad company AdMob has posted impression volumes north of 2 billion per month.

DMNews spends a few minutes with Lori Avery, marketing communications manager, Pentax

February 25, 2008

Pentax executive discusses the company's recent interactive campaign for its Digital SLR camera.

Meredith takes parenting brands to India, Greece

Lauren Bell February 20, 2008

Meredith Corporation has signed licensing agreements with publishers in India and Greece to distribute parenting magazines in those countries. Media Transasia India Ltd., which signed a licensing agreement for Meredith's Better Homes and Gardens in 2007, will begin monthly production of Child India in summer 2008.

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