Catalog Articles

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

RSS | Login | Register

Catalog Articles

HarperCollins to discontinue paper catalog

Chantal Todé May 14, 2008

HarperCollins Publishers will launch a beta version of an interactive, electronic sales catalog later this year that will ultimately replace its paper catalog.

Quad/Graphics expands co-mailing capabilities

Quad/Graphics is expanding its co-mailing capabilities with the introduction of new technology that allows multiple catalog titles, each with their own unique trim size and page count, to be bound together on a single, conventional saddle stitcher.

Bloomingdale's By Mail catalog to be discontinued

Chantal Todé May 09, 2008

Macy's Inc. will discontinue the Bloomingdale's By Mail catalog in early 2009 so that it can shift focus of the brand's direct-to-consumer business to the Bloomingdales.com Web site.

Vermont Teddy Bear invests in relational database

Lauren Bell May 08, 2008

In order to handle greater volume and inform its other marketing efforts, Vermont Teddy Bear recently extended its relationship with database services provider I-Centrix for its June catalog push, a drop that will be sent to its high-value customers.

Bare Necessities launches print catalog

Nathan Golia May 07, 2008

Web-based lingerie retailer Bare Necessities will mail its first print catalog this year, a 32-page effort created in conjunction with Haggin Marketing.

Direct Media managing TouchStone Catalog buyers list

May 05, 2008

Direct Media Inc. has been awarded list management of the TouchStone Catalog list. Founded in 1989, the TouchStone Catalog offers approximately 56,000 responsive direct mail buyers. The collection of home décor, furniture, tapestries, bed linens, tabletop, outdoor/gardening and holiday décor attracts traditional and stylish buyers.

How to best market offshore

Erv Magram, Managing director, catalog division, Cyber City Teleservices Marketing Inc. May 05, 2008

Many of America's largest companies have been using offshore resources for manufacturing and services for many years. Today, the depth of business process outsourcing has increased dramatically to encompass mail order processing, warranty/product registration processing, special campaign support, document/information data entry, document scanning and legal transcription, insurance, legal, accounting and human resources.

BabyUniverse launches catalog, updates Web site

Chantal Todé April 10, 2008

Online baby products retailer BabyUniverse delivered its first-ever catalog to expectant moms on April 1. The launch coincided with the introduction of a new logo and an overall updating of the brand's imagery on its Web site and in its various communications with consumers.

Red Envelope fate may be sealed

Chantal Todé April 07, 2008

Red Envelope Inc. appears to be the latest multichannel retail casualty of 2008. In a filing with the Securities and Exchange Commission on March 31, Red Envelope said it was informed days earlier by Wells Fargo Retail Finance LLC that it would no longer provide the multichannel merchant with the ability to draw on its credit line.