In an effort to increase its market share in the baby food sector and become the top national brand, upstate New York-based baby food company Beech-Nut Nutrition Corp. has tapped Epsilon for a series of direct marketing campaigns.

Through a partnership between the Ford Motor Company and Gannett Co.-owned rich media firm PointRoll, Ford is promoting its new crossover SUV, the Flex, on Gannett's USA Today mobile WAP site with expandable rich media units specifically designed for the Apple iPhone.

Premium mailer delivers 7% response rate for HoneyBaked Ham Co.; Web-based magazine extends reach for industrial supplier Grainger; and PETCO promotes consumer-generated content.

The US Air Force (USAF) awarded Euro RSCG responsibility for redesigning its primary recruiting Web site after a four-agency pitch. Euro RSCG expects the redesigned Web site to launch in the fall.

It can be tricky to target the media-saturated teen market. But if you can't reach them, join them, experts say — by going to where they hang out online.

Sean Kimerling Testicular Cancer Foundation uses humor in viral videos; Brothers, beer and online marketing is the recipe for Widmer Brothers Brewing Co.; and Arby's tests its discount card program.

The Mobile Giving Foundation and mobile ad network Quattro Wire­less have teamed up to donate ad inven­tory across the Quattro Wireless mobile ad network to charities including Stand Up To Cancer and singer Alicia Keys' Keep a Child Alive.

While parenting bloggers play a big role in Graco's new, integrated market­ing campaign that is rolling out to media outlets this week, the effort is just the latest example of the baby products marketer's growing commitment to social media.

Direct marketers are always searching for ways to measure the success of campaigns, but open rates may not accurately measure e-mail ROI. Our experts differ on best alternatives.

Jeff Connally, president and CEO of CMIT Solutions, an IT services company with about 100 franchise locations across the US, talks about the company's recent DM campaign, "Aspirin."