Campaigns Articles

DMers have cause to talk ethics: DM Days keynote

Bryan Yurcan June 11, 2008

David Sable, vice-chairman and chief operating officer of Wunderman, advocated for marketers' use of their companies' work and donations benefitting charitable causes and nonprofit organizations to leverage brand affinity during his morning keynote address at the Direct Marketing Association's DM Days conference.

Dell's Davinci renames itself Enfatico

Dianna Dilworth June 10, 2008

WPP's Project Da Vinci, the global marketing services firm being built up for Dell Inc. has renamed itself Enfatico, based on the musical notation which means to play each note "with emphasis" or "emphatically."

The e-mail imperative in a down market: Don't sell, engage

Huw Griffiths, marketing director, Campaigner June 10, 2008

In a down market, sales people face longer close times and increased competition. Marketers' first instinct under these challenging conditions may be to increase the frequency of their e-mail marketing campaigns and focus more on hard sell tactics such as coupons, discounts and special offers.

Jay-Z's Rocawear pumps up a new mobile campaign

Dianna Dilworth June 09, 2008

Urban youth fashion brand Rocawear has teamed up with mobile services firm Boost Mobile, a wholly owned division of Sprint, for a new mobile marketing campaign. The urban lifestyle apparel brand, co-created by rapper Jay-Z, is running mobile ads on the Boost mobile network through mobile display ads.

What's up with widgets

Nathan Golia June 09, 2008

Widgets — small, downloadable applications that can interact with the Web to be updated dynamically, for sports scores, weather reports or news — have been around for over three years now. As this timeline illustrates, they surfaced when Apple released its "Tiger" edition of OS X, the Macintosh operating system, which included a suite of widgets called Dashboard.

DMNews talks with Dan Jones, VP of channel development at SmartReply

June 09, 2008

This March, Dan Jones, VP of channel development at SmartReply, worked on a month-long voice and direct mail campaign to help drive repeat visits to meal preparation franchise Dream Dinners.

Not easy being green

Melanie Shortman Tuazon June 09, 2008

Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.

Is analytics or creativity more important?

June 09, 2008

The demands of the direct marketing industry require both out-of-the-box thinking and the capacity to review results and adjust spend. Experts debate which to prioritize when recruiting new employees.

Creative solutions from Allstate Insurance, Pet Ecology and NutriSystem

June 09, 2008

Virtual grease monkeys work for Allstate Insurance; Pet Ecology taps for Hydra Network for Perfect Litter; and NutriSystem gets fat results for online contest.

An insert for every occasion

David Ward June 09, 2008

Insert media can be a cost-effective way to promote across brands, David Ward reports.

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