Campaigns Articles

Spotlight conversation: Rules of digital engagement

Mary Elizabeth Hurn April 28, 2008

Engauge Digital's Hilimire talks about the evolving digital agency.
 

National vs. local search marketing

Stephen Hall, senior search strategist, Outrider April 28, 2008

There is a lot being written about the growing use of search marketing for businesses to meet their audience, no matter where they live, that may tempt marketers to push their budgets to run on a national, or even international, level. While this will lead to increased traffic volume, it may also lead to increased wastage.
 

Custom publishing packs a marketing punch

Pamela Oldham April 28, 2008

Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.
 

HP, Omnicom join on print

Chantal Todé April 25, 2008

The small but growing digital printing segment received a major boost last week, when Hewlett-Packard, the Palo Alto, CA-based computer manufac­turer, and Omnicom Group Inc., the New York-based marketing holding company, said they will co-pilot a digital print supply chain for several multinational brands in 2008.
 

Blue Cross Blue Shield of Florida gets chatty

Lauren Bell April 25, 2008

Blue Cross and Blue Shield of Florida (BCBSF) has launched a new multiplatform campaign, developed by Draftfcb Chicago. The "Power of the human voice" campaign, launched on April 21, includes interactive, out-of-home, direct mail, TV, print and radio components.
 

Virgin encourages health with online rebates

Lauren Bell April 24, 2008

Virgin HealthMiles has partnered with Mall Networks to provide shopping-based member rewards. Virgin's HealthMiles Rebate Center allows HealthMiles members to shop at more than 500 merchants, including Circuit City, Apple and Target, in exchange for HealthCash.
 

When e-mail design goes bad

Julian Scott, creative director, Responsys April 22, 2008

Time and time again I discover that one of the main obstacles to creating effective, visually engaging, brand-propelling and, most important, results-driven e-mails is the creative team behind them.
 

Take a green ride

April 21, 2008

In an effort to promote its services as the earth-friendly alternative to cars, the Capital District Transportation Authority of Albany, NY, launched an iRide Green campaign, giving away 5,000 eco-friendly bus passes good for free rides all day on April 22, Earth Day. The campaign was promoted by online and outdoor advertising.
 

True Value launches city-geared mail campaign

Ellen Keohane April 21, 2008

True Value is launching a direct mail campaign focused on customers in major metropolitan areas. "This is the first time at a corporate level we have tried to bring direct mail to the marketplace specifically targeted at urban stores and customers," said Ron Schuller, director of loyalty and direct marketing at True Value.
 

Should e-mail always be kept in-house?

April 21, 2008

Deciding how and where to house technology for an e-mail deployment engine often comes down to two choices: Work with a host ESP or use in-house or custom-built software.
 
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