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Campaigns Articles

Yellowbook greets future in new campaign

Ellen Keohane May 08, 2008

Yellowbook, a publisher of print and online yellow pages directories, launched a new campaign called "Say Yellow to the Future", which includes a new logo and name change. "What this campaign does is really tries to position Yellowbook as a company that is actively thinking about the future — that's going to be taking care of the needs of users and advertisers in the future in the digital age," said Gordon Henry, CMO for Yellowbook.

Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.

BMW's experiential push targets wealthy urbanites

Lauren Bell May 05, 2008

BMW of North America is targeting the power lunch crowd with the new BMW X6 campaign. A 3-D virtual vehicle tour — a walk-in box containing hologram images of the car's interior — debuted at the World Financial Center in New York's financial district on April 21.

Going digital in the great outdoors

May 05, 2008

Digital out-of-home advertising is everywhere, from coffee shops and elevators to bars and gas stations. Four experts discuss how to take advantage of this dynamic, flexible technology.

How to best market offshore

Erv Magram, Managing director, catalog division, Cyber City Teleservices Marketing Inc. May 05, 2008

Many of America's largest companies have been using offshore resources for manufacturing and services for many years. Today, the depth of business process outsourcing has increased dramatically to encompass mail order processing, warranty/product registration processing, special campaign support, document/information data entry, document scanning and legal transcription, insurance, legal, accounting and human resources.

Retailers look to new leaders for a boost

Lauren Bell May 05, 2008

In the current economic climate, shopping at the nation's largest retail stores seems to be far from consumers' minds. Faced with consumers who are increasingly wary about where and how they spend, retailers are bulking up their marketing departments by hiring experienced executives, unveiling new strategies and improving the shopping experience.

A healthy challenge

Mary Elizabeth Hurn May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.

Virtual MTV turns to Oddcast for Web-based interactivity

Nathan Golia April 30, 2008

MTV has partnered with Oddcast to use the latter's Voki platform of speaking avatars on its Virtual MTV site. The interactive avatar environments, called Playgrounds, allow users to record their views on the network's The Hills, Pimp My Ride or The Real World to personalized avatars that speak when clicked on.

Polsteins Home & Beyond plans CRM push

Cara Wood April 29, 2008

Online home improvement retailer Polsteins Home & Beyond recently adopted eWayDirect's e-mail platform to improve its retention marketing efforts with the channel. Edison, NJ-based Home & Beyond will be using the online service company's e-mail marketing platform with its pre-existing consumer database.

Indianapolis Fox affiliate begins cell traffic alerts

April 28, 2008

Indianapolis-based Fox59/WXIN-TV has teamed up with mobile marketing agency 3rd Dimension to develop Traffic Authority: Mobile, a free mobile traffic camera service for commuters and residents.

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