Business to Business Articles

Worldata releases summer List Price Index

Bryan Yurcan July 24, 2008

B-to-c list prices have decreased this year, while b-to-b prices have remained steady, according to Worldata's summer 2008 List Price Index. Permission-Based B-to-C Email reflects the largest percent decrease at 2.86%.
 

TechWeb turns to InfoGroup for database

Lauren Bell July 23, 2008

TechWeb, a United Business Media division that caters to business technology professionals, has tapped InfoGroup's National Accounts Division for database, campaign management and analytics work.
 

ThomasNet reworks its site

Bryan Yurcan July 21, 2008

ThomasNet.com has launched a revamped version of its Web site to provide purchasers of industrial parts, products and services more consolidated and intuitive search functions.
 

Wholesale Tools uses product targeting

Bryan Yurcan July 10, 2008

Michigan-based Wholesale Tools Company, which specializes in brand name tools for consumers and industry, has partnered with Sitebrand, an e-commerce software company, with the goal of targeting specific segments of customers, and targeting marketing offers to specific geographic locations.
 

Lighthouse offers new lead program on b-to-b directory

Bryan Yurcan July 10, 2008

BusyBeaver.biz, a b-to-b directory from Lighthouse List Company, will offer a new sales leads program starting this month. The b-to-b database has 42 million records of contact names associated with a business, and 24 million unique businesses, said Mark Traverso, VP of Lighthouse Lists.
 

Visa, Facebook team up for b-to-b network

Chantal Todé June 25, 2008

Visa Inc. has launched a b-to-b network on Facebook to help connect small businesses. "Working with Facebook, Visa is breaking new ground by harnessing social networking to connect business owners," said Antonio Lucio, CMO at Visa Inc., in a statement. "We are putting the power of the network in the users' hands, and it will be fascinating to see how the community evolves."
 

IWCO Direct consolidation expected to increase production

Chantal Todé June 25, 2008

IWCO Direct, a provider of direct mail production services, is closing its Melville, NY, facility and relocating all equipment assets to its North Carolina and Minnesota facilities, ostensibly to produce greater postage savings through increased scale at these facilities.
 

Google debuts Ad Planner

Dianna Dilworth, Ellen Keohane June 24, 2008

Google has released a new media-planning tool called Ad Planner that connects advertisers with publishers. Wayne Lin, business product manager at Google, spoke of the tool's benefits at the ARF's Audience Measurement 3.0 today in New York.
 

Datran Media acquires Top-Colleges.com

Dianna Dilworth June 24, 2008

Online marketing firm Datran Media has acquired Top-Colleges.com, formerly a division of AffiliateCrew.com, for an undisclosed amount. New York-based Datran, an e-mail service provider, ad networking and database firm, acquired the higher education search engine in an effort to further develop its lead generation offerings.
 

Growing e-mail lists, optimizing blog entries for search and click-to-call

June 23, 2008

Growing e-mail lists from postal lists, reviving an old blog for SEO, and incorporating a click-to-call button on a Web site.
 
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