Business to Business Articles

When free content isn't really free

Pat Weilmeier, director of marketing and communications, Vitrium Systems June 02, 2008

B-to-b marketing organizations that use whitepapers, case studies, data sheets and other PDF documents in their lead generation campaigns want to capture as much information as possible from their readers. Unfortunately, many marketers seem determined to take more than they give — few realizing that how much they take may not be as important as how they take it.

List marketers play the name game

Pamela Oldham May 26, 2008

Finding the right vertical lists can be tough, experts say. Pamela Oldham explores what one marketer is doing to find the best data.

Spam law affects affiliates

Dianna Dilworth May 16, 2008

The Federal Trade Commission's new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers and their affiliates to take responsibility for clean e-mail lists and clear communication among marketing partners.

Nortel hopes for more buzz with calculator campaign

Cara Wood May 15, 2008

Global communications and technology provider Nortel is looking to harness some recent online social media buzz with its latest b-to-b push launching today.

E-mail is key for b-to-b marketers in UK: Newsweaver survey

Dianna Dilworth May 14, 2008

As more American ESPs have been taking on clients and opening offices in the UK — for example, e-Dialog and Datran Media — UK-based b-to-b e-mail marketing is on the rise, according to a new survey by e-mail marketing firm Newsweaver.

Search engine for online display ads

Cara Wood May 05, 2008

Breaking from the standard models of online ad network and ad exchange, The Ad Database — a search engine that compiles online ad opportunities by cost, ad size, demographics and location — has recently launched.

Small businesses and e-mail, closed-loop lead data and sponsoring conferences

May 05, 2008

Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.

Platform-A plans to cut 100 staffers

Ellen Keohane April 22, 2008

AOL's online advertising network Platform-A plans to cut approximately 100 staff members over the next four to six weeks. "These steps are necessary to guarantee that Platform-A's people and technologies are organized around common goals and operate as a seamless organization that is focused on our customers," said Eric Chandler, a spokesman for Platform-A.

Print & production potential

Chantal Todé April 21, 2008

Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend.

Google reports strong Q1 results

Ellen Keohane April 18, 2008

Google released its first quarter results for 2008 last week, citing revenues of $5.19 billion, a year-over-year increase of 42% and a 7% increase from the previous quarter. "We're obviously pleased with another strong quarter," said Eric Schmidt, CEO of Google, in a conference call on April 17.

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