Business to Business Articles

Search engine for online display ads

Cara Wood May 05, 2008

Breaking from the standard models of online ad network and ad exchange, The Ad Database — a search engine that compiles online ad opportunities by cost, ad size, demographics and location — has recently launched.

Small businesses and e-mail, closed-loop lead data and sponsoring conferences

May 05, 2008

Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.

Platform-A plans to cut 100 staffers

Ellen Keohane April 22, 2008

AOL's online advertising network Platform-A plans to cut approximately 100 staff members over the next four to six weeks. "These steps are necessary to guarantee that Platform-A's people and technologies are organized around common goals and operate as a seamless organization that is focused on our customers," said Eric Chandler, a spokesman for Platform-A.

Print & production potential

Chantal Todé April 21, 2008

Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend.

Google reports strong Q1 results

Ellen Keohane April 18, 2008

Google released its first quarter results for 2008 last week, citing revenues of $5.19 billion, a year-over-year increase of 42% and a 7% increase from the previous quarter. "We're obviously pleased with another strong quarter," said Eric Schmidt, CEO of Google, in a conference call on April 17.

Salesforce platform now on Google Apps

Nathan Golia April 14, 2008

Salesforce.com, a provider of on-demand CRM services, has partnered with search giant Google to offer Salesforce for Google Apps, the companies announced today. The platform integrates customer communications sent through Gmail, as well as documents, Google Talk conversations and shared calendars utilized by the sales team, with the Salesforce software-as-a-service (SaaS) CRM program, according to Google and Salesforce promotional videos.

Target top b-to-b sales leads

David Ward April 14, 2008

Generating qualified leads is the core business of most b-to-b marketers. David Ward explores why finding the right ones needn't be an arduous chore.

Optimizing to improve conversion, mobile site testing and benefits of digital signage

April 14, 2008

Industry experts discuss ways to convert leads into sales; the importance of multivariate testing for mobile Web; and how digital signage can benefit a business.

Lead scoring by the numbers

Will Schnabel, VP and GM, Vtrenz Operations, Silverpop April 09, 2008

Successful B-to-b marketers are able to achieve a flood of inquiries and information requests from tradeshows, online events, whitepaper downloads, e-mail campaigns, a friend-of-a-friend and elsewhere.

Quebecor to close magazine, retail insert facility

Chantal Todé April 01, 2008

Troubled printer Quebecor World Inc. is closing its Magog, Quebec, facility, which produces magazines and retail inserts for the US and Canadian markets. The company said in a statement that the closure is part of its global retooling and restructuring program begun three years ago.

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