Chrysler has launched three new customer retention and acquisition programs — Dodge THX, Chrysler Inner Circle and Planet Jeep — to woo female buyers during a challenging time for car manufacturers.

Coca-Cola and mobile services firm ChaCha used mobile trivia to drive car enthusiasts to the beverage's loyalty Web site, MyCokeRewards.com. In the campaign, which ran during the week before the July 27 Allstate 400 NASCAR race at the Brickyard track in Indianapolis, Coca-Cola encouraged consumers to text in trivia questions about the car race's history to get them to interact with the brand.

LZL List Brokerage and Management has introduced the Free Bee Gas Package Insert Program to the market. Consumers on this list have been directed to freebeegas.com, where they pay a $2.50 processing fee to receive coupons for free gasoline.

RedRoof Inn is launching a fully integrated campaign and sweepstakes, encouraging consumers to take summer road trips despite high gas prices. The "Red Roof loves country road trips" campaign encourages consumers to get out on the road to see summer country music concerts.

The Michigan Department of Transportation and Detroit television station MyFox2 have teamed up with mobile services firm 3rd Dimension to offer real time traffic alerts throughout the city. The ad-supported application for mobile devices gives drivers access to more than 600 traffic cameras operated by the Michigan Department of Transportation.

American Suzuki Motor Corp. has selected Siltanen & Partners as the US advertising agency of record for its auto­motive division. Siltanen will handle print, television and interactive adverting for the division.

Manufacturers, distributors and retailers of RV equipment can be reached through a recently launched list of subscribers to RV Business. The monthly trade magazine has a controlled circulation and includes advice on how to run a successful RV-related business.

Online lead marketplace Reply.com launched a new auto loan category this week, something the company believes is a natural extension of the lead categories it currently offers: real estate and mortgages.

Worldata has been awarded management of the autobuyerscentral.com postal and e-mail lists. The AutoBuyersCentral.com file contains more than 6.9 million people who do online research before making any auto-purchase decisions.

Real estate Web site Zillow.com and a group of newspaper companies are expected to roll out a previously announced program this week enabling local advertis­ers that buy ads with the newspapers to also place their listings on Zillow. News­papers participating in the Zillow deal will also be able to use Zillow's real estate content on their own sites.